Home Instead
Social Media & Marketing Assistant
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description
Know your Reels from your TikToks and your hooks from your CTAs? Let's talk.
Full-time role working in any of our offices, including the group office at Blackpool.
We're looking for a storyteller, a content creator, a one-person film crew who can turn a Tuesday afternoon visit into something people actually stop scrolling for. If you've got a good eye, a way with words, and you don't mind jumping in the car to chase the next great story, keep reading.
About Us
Home Instead is a locally owned, award-winning home care provider helping adults live independently and well in their own homes. Across our South Lakes, North Lakes, Lytham, and Preston offices, we hold CQC Outstanding and CQC Regulated ratings and we're recognised as a top employer nationally. We're proud of what we do. We just need someone brilliant to help us show it.
About the Role
This is a group role covering our whole branch network, four offices, four communities, one brand, and it's all yours to shape. You’ll be travelling to our other sites to gather content and support local teams. Expect real stories, real people, and full creative freedom to bring fresh ideas to how we show up on social media, in newsletters, and beyond.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
No two weeks will look the same. One day you're filming a client's 100th birthday, the next you're writing a newsletter that actually gets replies, the next you're on the road to another office chasing down a story worth telling.
What You'll Be Doing
- Planning and delivering weekly social content across Facebook, Instagram, TikTok, and LinkedIn, with a strong focus on video
- Writing and sending weekly newsletters for clients, Care Professionals, and referral partners
- Gathering stories, achievements, and outcomes from our care and operational teams
- Promoting community events, campaigns, and local talks
- Visiting each office weekly to gather content and support local marketing activity
- Acting as a brand guardian, checking content for accuracy, tone, and consistency before publication
- Supporting recruitment marketing to help grow our Care Professional team
- Tracking basic performance metrics and suggesting improvements
- Creating promotional literature, such as leaflets, brochures based on the needs of each office
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What We're Looking For
- Previous experience in a social media or content role
- Strong writing skills and confidence creating and editing video content
- Organised, proactive, and happy to travel regularly between offices
- Willingness to learn the standards expected in a regulated care environment
What We Offer
- A competitive 28k per annum
- A varied, creative role with real ownership over how our brand is seen
- The chance to work closely with our Group Brand & Media Coordinator and teams across four offices
- A supportive, values-led organisation with a strong local reputation
- Mileage for travel to our other offices
How to Apply
Apply directly through Indeed, or call 01539 267220 and speak to Rachel Sanders. We're reviewing applications on a rolling basis, so don't wait to get yours in.
UK right to work required. Full UK driving licence and reliable transport essential.
Date Advert Closes: 01 September 2026
Compensation: up to GBP 28000 - yearly
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location