UKLASH
Social Media Marketing Executive
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The Role
At UKLASH, we’re redefining natural beauty with powerful, effective beauty essentials that deliver real results. We’re looking for a socially fluent, creative and highly proactive Social Media Marketing Executive to help bring UKLASH to life across our social channels.
Working closely with the Social Media Marketing Manager, you’ll play a key role in the day-to-day execution of UKLASH’s social strategy, creating content, publishing across channels, engaging with our community, spotting trends and helping ensure UKLASH is consistently relevant within beauty and culture.
This is a hands-on role for someone who genuinely loves social media. You’ll have the opportunity to own areas of day-to-day delivery while developing your understanding of how insight, strategy and commercial priorities shape a leading beauty brand’s social presence.
Key Responsibilities
Content Production & Execution
- Create engaging, social-first content across TikTok, Instagram and other priority platforms.
- Film, edit and produce short-form video content.
- Be comfortable appearing in content where appropriate and working with other team members, creators and talent.
- Develop hooks, captions, scripts and creative ideas in line with UKLASH’s tone of voice and social strategy.
- Support the Social Media Manager in delivering campaign, NPD, retail and BAU content.
- Adapt existing brand and campaign assets into formats optimised for individual social platforms.
- Help maintain a consistent and varied pipeline of social content.
- Support the planning of social-led shoots, including developing shot lists and capturing and producing social-first content on set, at events and activations.
Content Calendar & Publishing
- Support the day-to-day management of the UKLASH social content calendar.
- Schedule and publish approved content across channels.
- Ensure content is delivered accurately, on time and in line with platform best practice.
- Coordinate assets, copy and approvals ahead of publishing.
- Flag gaps, opportunities and upcoming cultural moments proactively rather than waiting for briefs.
- Support TikTok Shop and Live activity through relevant organic content and social amplification.
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Community Management
- Take significant day-to-day ownership of community engagement across comments, DMs, mentions and tags.
- Respond in UKLASH’s tone of voice and help build meaningful relationships with followers and customers.
- Proactively engage with relevant creators, communities and conversations outside of UKLASH’s owned channels.
- Identify recurring questions, comments and audience behaviours that could inspire future content.
Trends & Reactive Social
- Stay constantly connected to TikTok, Instagram, beauty culture and emerging social trends.
- Proactively bring relevant trends, sounds, formats, creators and cultural opportunities to the team.
- Help turn relevant trends into live UKLASH content quickly.
- Regularly monitor competitor and category activity and share interesting examples and learnings.
- Build confidence in identifying which trends are right for UKLASH rather than simply following what is popular.
Reporting & Insights
- Support weekly and monthly social reporting.
- Track key metrics including reach, engagement, views, follower growth, saves, shares and community activity.
- Help identify high- and low-performing content and contribute thoughts on why content performed as it did.
- Bring audience observations and community insights into reporting alongside quantitative data.
- Apply agreed learnings to future content creation.
Paid Social & Amplification
- Create and adapt social-first content for use by the Paid Media team.
- Work collaboratively with Paid Media to identify organic content with strong amplification potential.
- Apply relevant paid learnings back into future organic content creation.
Campaign & Cross-Team Support
- Support social execution for UKLASH campaigns, launches, events, retail moments and promotions.
- Capture live and behind-the-scenes content at shoots, events and activations where required.
- Work collaboratively with Creative, Influencer, PR, Paid Media, E-commerce, Retail and Customer Service teams.
- Help ensure key retail and commercial moments are supported through relevant social content.
- Contribute ideas and social insight into wider campaign and creative discussions.
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What We’re Looking For
- 2+ years’ experience in social media, content creation or a relevant marketing role.
- Genuinely immersed in TikTok, Instagram and social culture.
- Strong short-form content creation skills, including filming and editing.
- Confident creating content on set and contributing to social-first shoot planning.
- Strong writing skills with an instinct for engaging hooks, captions and scripts.
- Comfortable appearing on camera where appropriate.
- Strong understanding of beauty and an interest in the wider beauty landscape.
- Proactive and naturally curious – you spot opportunities rather than waiting to be briefed.
- Highly organised and comfortable managing multiple deadlines.
- Comfortable using data and interested in understanding why content performs.
- Collaborative, adaptable and happy working in a fast-paced environment.
What Success Looks Like
UKLASH’s channels feel active, responsive and culturally relevant. Content is consistently delivered to a high standard, the community receives timely and engaging interaction, trends are spotted and acted upon quickly, and the Executive becomes a trusted source of ideas, audience insight and excellent social execution within the team.
Why Join Us?
At UKLASH, we’re more than just beauty, we’re a brand built on confidence, empowerment, and community. We champion diversity, inclusion, and creativity at every level. If you're excited by the opportunity to shape a leading beauty brand’s presence on social media and be part of something truly impactful- we’d love to hear from you.
This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
Equal Opportunity Statement:
At UKLASH we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experiences. We are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability. If you share our values and want to help make a difference, we'd love to hear from you.
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