Iconic Hotels & Resorts
Social Media Marketing Executive
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Marketing Executive
The Marketing Executive will support the Social Media Marketing Manager in the day-to-day delivery of social media marketing for Iconic Hotels & Resorts - a collection of distinctive luxury properties, each with its own identity, storytelling, and guest experience. Portfolio essential.
This is a hands-on, detail-led role with a core focus on creating, managing, and optimizing social media content across the portfolio.
Key Areas of Responsibility
- Copywriting for social media captions, campaigns, and property updates
- Scheduling content using the HeyOrca platform
- Capturing and editing social-first content, including photography, short-form video, Reels, Stories, and TikToks
- Community management across key social media channels
- Reporting on social media performance, metrics, and insights
Key Responsibilities
Content Creation
- Create engaging, social-first content for the collection and its individual properties (Cliveden House, Chewton Glen, The Mayfair Townhouse, The Chelsea Townhouse, 11 Cadogan Gardens, Nobu Hotel Portman Square, The Lensbury, Strand Palace, and more), tailored for platforms including Instagram, TikTok, Facebook, and LinkedIn.
- Capture and produce high-quality short-form video, photography, Stories, Reels, TikToks, and behind-the-scenes content that showcases each property’s personality, experiences, and key selling points.
- Support the day-to-day creation of organic social content, including property highlights, dining moments, spa and wellness content, events, weddings, offers, local area features, and seasonal campaigns.
- Develop creative content ideas that bring the properties to life and encourage audience engagement, while remaining aligned with brand standards and luxury hospitality positioning.
- Support live and reactive social content during events, launches, activations, press moments, and key seasonal periods.
- Stay up to date with social media trends, platform updates, audio trends, content styles, and competitor activity, identifying relevant opportunities for the brand and properties.
- Maintain an organized library of social media assets, ensuring content is correctly stored, named, and easy to access for future use.
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Copywriting
- Write clear, engaging, and brand-aligned copy for social media channels.
- Adapt copy for multiple platforms and audiences, ensuring the right tone of voice, message hierarchy, and call-to-action for each channel.
- Maintain consistency across all written content, ensuring copy reflects brand standards, individual property guidelines, and the appropriate luxury positioning.
- Edit, proofread, and refine copy to ensure accuracy, clarity, grammar, spelling, and formatting are of a consistently high standard.
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Community Management
- Monitor comments, direct messages, tags, mentions, and reviews, ensuring timely, professional, and brand-appropriate responses.
- Support the day-to-day management of social media communities across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
- Help build positive relationships with online audiences by proactively engaging with user-generated content, guest posts, influencer content, and partner activity.
Reporting
- Monitor core social media metrics, including reach, impressions, engagement, follower growth, video views, saves, shares, clicks, and content performance.
- Assist with preparing regular social media reports, highlighting key results, trends, learnings, and recommendations.
- Analyze the performance of posts, Stories, Reels, TikToks, and campaigns to identify what content is resonating with audiences.
- Monitor competitor and industry social media activity to provide useful benchmarks, inspiration, and insight.
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