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Social Media Marketing Manager
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Social Media Marketing Manager
B2B FinTech
Remote-first (must be UK based) | Occasional travel to London for team & sales days
£60,000 - £70,000 + Discretionary Bonus + Pension + Wellbeing Fund
We're partnering with a fast-scaling B2B fintech platform that's expanding its product offering and growing internationally. As part of that growth, they're looking to bring paid digital execution in-house and are appointing a Social Media Marketing Manager to own it.
This is a hands-on role for someone who wants to build something real inside a business that's moving fast but still feels human. You'll take true ownership of the paid and organic LinkedIn channel, work close to a leadership team that's stable and supportive, and have a clear runway to grow with the business as it scales.
Responsibilities
Reporting into the CMO and working alongside a fully distributed marketing team, you'll:
- Own day-to-day execution across LinkedIn Campaign Manager and Google PPC/Display.
- Partner closely with an established external agency on strategic direction and with Sales on lead pipeline and ABM.
- Take full ownership of marketing performance reporting, helping the business understand what's working and why.
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The Social Media Marketing Manager will:
- Build, launch, monitor and optimise paid campaigns across LinkedIn and Google PPC/Display.
- Own the organic LinkedIn channel and company page, including content planning and copywriting to grow followers and engagement.
- Manage list building and account matching for ABM campaigns in close collaboration with Sales.
- Own the marketing leads pipeline, including qualification, assignment, follow-up and reactivation campaigns.
- Consolidate and own marketing performance reporting, identifying trends, fixing gaps in the data and turning insight into action.
- Work in partnership with an established external agency, owning daily execution while leaning on their strategic and technical expertise.
- Use AI tools to enhance workflow and research, while maintaining strong, unassisted core marketing and copywriting skills.
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Required Skills & Experience
- Strong hands-on paid digital marketing experience, with LinkedIn as a core specialism.
- B2B experience within financial services or fintech, with an understanding of audiences such as treasurers, CFOs, and finance leaders.
- Proven ability to execute campaigns end-to-end, from setup and audience building through to ad copy and organic content.
- Excellent copywriting and content skills, beyond short-form paid search copy.
- A highly analytical mindset, comfortable owning reporting and spotting what needs fixing in the data.
- A self-starting approach, confident working remotely and building relationships across teams, particularly with sales.
- Comfortable working in a fast-moving, evolving environment as new products come online.
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