NaviJacket Ltd
Social Media Marketing Manager
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Company Description
NaviJacket Ltd designs connected lifejackets for commercial shipping and offshore operations, using cutting-edge technologies to improve crew safety and rescue outcomes. The company’s smart lifejackets provide real-time information on who has entered the water, when, and where, giving rescue teams a bearing instead of a broad search area.
Founded in 2025 by a Chief Engineer with over twenty years of marine industry experience, NaviJacket builds products around real-world failure modes observed at sea. Currently at the working prototype stage, the company collaborates with ship managers, offshore operators, and training providers to test early units and refine the technology.
In addition to hardware, NaviJacket offers marine health and safety consultancy, including ISO auditing, HSEQ management systems, and incident investigation, and is based in London, United Kingdom.
Role Description
This is a full-time remote role for a Social Media Marketing Manager. The Social Media Marketing Manager will plan, execute, and optimize social media campaigns across platforms to increase brand awareness, engagement, and lead generation within the maritime and offshore sectors.
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Responsibilities
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- Developing and implementing social media content strategies
- Managing posting schedules
- Monitoring channels
- Responding to community interactions and inquiries
- Collaborating with internal stakeholders to translate technical product features and safety consultancy services into accessible, compelling content, including posts, short videos, and thought leadership pieces
- Tracking performance metrics
- Preparing regular reports
- Using insights to refine campaigns and support broader digital marketing initiatives
Qualifications
- Strong Social Media Marketing skills, including campaign planning, platform management, and audience engagement.
- Proficiency in Content Strategy and Social Media Optimization (SMO) to design effective content calendars and optimize reach and performance.
- Experience in Digital Marketing, including analytics, basic SEO concepts, and integration of social media with broader marketing efforts.
- Excellent Communication skills, with the ability to convey technical and safety-related topics clearly and persuasively to diverse audiences.
- Experience managing social media accounts for B2B or technology-focused companies; maritime or industrial sectors experience is an advantage.
- Ability to work independently in a remote environment, manage deadlines, and coordinate with distributed teams.
- Familiarity with social media analytics tools and content creation tools (e.g., basic design or video editing software) is beneficial.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent professional experience.
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