Lucie
Social Media Marketing Manager
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About Lucie
Lucie is a personal AI designed to help people live more intentionally.
It connects the dots across your wearables, calendar, email, attention and other parts of your life, turning scattered information into meaningful insights and helping you act on what matters most.
We’re building a new category of personal AI, one designed not to capture more of your attention, but to help you spend it on what actually matters.
After almost a year of building in stealth, we’re bringing Lucie to the world. We’re looking for someone exceptional to help shape how millions of people discover, understand and connect with it.
The Role
We’re looking for a culturally plugged in Social Media & Marketing Manager to own and grow Lucie’s social presence.
This is not a role where you simply manage a content calendar. You’ll help define how Lucie shows up in culture. You’ll turn ideas into content, spot trends before they become obvious, work with creators and KOLs, experiment constantly and build formats people actually want to watch and share.
You should be equally comfortable thinking about strategy and picking up a camera, writing a hook, editing a Reel or TikTok, reaching out to a creator and publishing something the same day. AI should already be part of how you work. We want someone who understands how to use AI to move faster, explore more ideas and create content with taste.
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What You’ll Do
- Own Lucie’s social channels, content calendar, publishing and community engagement
- Create platform native content across Instagram, TikTok, LinkedIn, YouTube and emerging channels
- Develop concepts, hooks, scripts and recurring formats that make people stop, think and share
- Shoot and edit content yourself when needed
- Use AI throughout the creative workflow to dramatically increase the speed and quality of experimentation
- Stay deeply connected to internet culture, emerging formats and conversations around AI, wellness, longevity, attention and intentional living
- Build relationships with creators, KOLs and cultural partners, from first outreach through collaboration and launch
- Help plan real world events and activations, then turn those moments into compelling online content
- Test relentlessly, study what works and turn insights into better creative
- Work directly with the founders, product and creative teams to translate what we’re building into stories people care about
Who We’re Looking For
We care much more about what you can create than where you studied.
You’re probably someone who:
- Lives and breathes social media and internet culture
- Has exceptional taste and strong creative instincts
- Understands why people stop scrolling, watch, share and comment
- Can write exceptionally strong hooks and short form copy
- Can confidently shoot and edit short form video
- Has managed social channels for a brand, startup, agency or creator
- Knows how to build genuine relationships with creators and communities
- Uses AI naturally as part of your creative process
- Is highly independent and can take something from an idea to a published piece without waiting for approvals
- Moves fast, experiments constantly and learns from what happens
- Cares deeply about technology and how it can improve people’s lives
- Most importantly, you’re a doer.
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The Practical Test
We hire for ability, not CVs. Shortlisted candidates will complete a short practical exercise: 3 hook variations and 3 edited clips within 48 hours, showing us the workflow they used. We care about the quality of what you create, but also how intelligently you use AI to move faster, test more ideas and preserve human judgement.
The Details
- Full time role.
- Hybrid in London, with three days together in the office and two days working from home.
- Compensation £35,000 - £40,000 based on experience + Stock options.
- You’ll work closely with the founding team and have the opportunity to shape the voice of Lucie from the beginning.
If you want a comfortable social media job, this probably isn’t it. If you want to help define how a new kind of personal AI enters culture, we’d love to meet you.
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