NaviJacket Ltd
Social Media Marketing Specialist
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Company Description
NaviJacket Ltd designs connected lifejackets for commercial shipping and offshore operations, using advanced technology to transform man-overboard response from broad search patterns to precise, data-driven rescues. Founded in 2025 by a Chief Engineer with over 20 years of marine industry experience, the product is built around real-world failure modes observed at sea rather than marketing imagery. The company is currently at working prototype stage and collaborates with ship managers, offshore operators, and training providers to test early units and gather practical feedback.
Alongside its hardware solutions, NaviJacket provides marine health and safety consultancy, including ISO 45001, 9001, and 14001 auditing, HSEQ management systems, and incident investigation for vessel operators. NaviJacket is based in London, United Kingdom, and operates through navijacket.co.uk.
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Role Description
The Social Media Marketing Specialist will manage NaviJacket’s presence across social media platforms, creating content that communicates the company’s mission, showcases product development, and engages marine industry audiences.
Day-to-day responsibilities include:
- Planning and scheduling posts
- Producing text, image, and short-form video content
- Monitoring channels
- Responding to inquiries and comments
- Maintaining a consistent brand voice
The role also involves:
- Supporting digital marketing campaigns
- Coordinating with internal stakeholders to gather technical insights
- Analyzing performance metrics to optimize reach and engagement
This is a full-time, on-site role based in Gujrat District, requiring close collaboration with local team members and alignment with overall marketing and business objectives.
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Qualifications
- Ability to develop and execute strategies in Social Media Marketing and Digital Marketing.
- Skill in Social Media Content Creation, including writing, visual coordination, and basic editing.
- Strong Marketing and Communication abilities to translate technical concepts into clear, engaging messages.
- Proficiency with major social platforms (e.g., LinkedIn, Instagram, X/Twitter, Facebook) and scheduling/analytics tools.
- Experience creating content for B2B or industrial/technology sectors is beneficial.
- Strong written and spoken English; additional language skills are an advantage.
- Ability to work on-site, collaborate with cross-functional teams, and manage multiple campaigns simultaneously.
- Relevant education in Marketing, Communications, Business, or a related field, or equivalent practical experience.
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