Devonshire Hayes Recruitment
Social Media Marketing Specialist
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If you are an experienced Social Media Marketing Exec/Paid Media Specialist/Campaign Manager, we have a new role we would like to discuss with you.
This is a permanent, in-house position based in Upminster, Essex, with five days per week on site. It is not an agency or remote role.
A fast-growing business in a regulated consumer services sector is seeking an experienced Meta Ads specialist to own and scale high-volume paid social lead generation. This in-house role suits someone comfortable with significant budgets, daily optimisation and disciplined, data-led decisions.
What you'll do:
- Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.
- Build campaign structures for volume and performance, including testing frameworks, budget allocation and scaling rules; manage audiences, retargeting, exclusions and funnel segmentation.
- Optimise against CPL, CPA, conversion rates, lead-quality indicators and agreed commercial targets.
- Run creative testing across angles, hooks and formats, translate results into briefs, and make daily data-led changes to stabilise and improve performance.
- Maintain tracking and attribution hygiene across events, Meta Pixel/Conversions API where applicable, UTMs and landing-page signal quality.
- Own daily/weekly reporting covering pacing, spend, CPL/CPA, trends and test results, using simple dashboards or spreadsheets.
- Identify risks and opportunities early, including scaling headroom, creative fatigue, rising costs and audience saturation.
- Work with internal stakeholders so lead flow aligns with operational capacity and commercial objectives.
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Requirements:
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- 2+ years' hands-on experience managing Meta paid social campaigns end to end.
- Clear evidence of managing £100,000+ monthly Meta ad spend.
- A proven record of running and scaling performance-led lead-generation campaigns.
- Strong command of Meta Ads Manager, including objectives, optimisation events, placements, budgeting and bid approaches.
- Confidence owning the numbers and turning performance data into action: what changed, why and what happens next.
- Clean reporting habits and a disciplined testing mindset, including stopping underperforming activity quickly.
- Comfort working to daily optimisation expectations in a fast-moving, commercially driven environment.
- Regulated or compliance-sensitive sectors, such as financial services, claims or insurance.
- Lead-quality feedback loops, post-lead metrics and downstream performance indicators.
- Strong direct-response creative judgement and clear stakeholder communication.
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