MadeIn+
Social Media Marketing Specialist
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About the Role
We are looking for a social media & Influencer Marketing Specialist to support influencer, social media and new media campaigns for a leading international automotive brand in the UK. This is a hands-on role covering campaign execution, influencer partnerships, content coordination, performance analysis and stakeholder management.
Key Responsibilities
- Manage end-to-end influencer marketing campaigns, including influencer/celebrity sourcing, outreach, briefing, content review, delivery, and post-campaign reporting.
- Coordinate campaign activities, events, logistics, and timelines, working closely with internal teams and external partners to ensure effective execution.
- Drive social media and new media initiatives across platforms including TikTok, Instagram, and YouTube, while monitoring trends and emerging content opportunities.
- Track campaign performance, analyse key metrics, and translate results into regular reports and actionable insights.
- Build and maintain relationships with influencers, agencies, talent managers, dealers, media partners, and other key stakeholders.
- Identify new collaboration opportunities and support commercial discussions, payment coordination, livestreaming, and other emerging initiatives, as well as campaign-related issue management where required.
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Requirements
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- 3–5 years of relevant professional experience in influencer marketing, social media, PR, digital marketing, or a related field.
- Strong understanding of the UK social media and influencer landscape.
- Proven experience delivering influencer or social media campaigns from planning through to execution and reporting.
- Good understanding of influencer KPIs, social media analytics, and campaign performance measurement.
- Strong communication, stakeholder management, organisational, and multitasking skills.
- Experience in automotive, mobility, technology, premium, or consumer brands, or working with high-profile influencers/clients, would be an advantage.
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