JD.COM
Social Media & Offline Events Manager
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Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
About The Role
We're looking for a Social Media & Offline Events Manager to develop Joybuy UK's social media presence, lead influencer partnerships and execute offline activations that drive customer engagement, brand awareness and commercial performance.
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This is a hands-on role combining strategy and execution, where you'll own social media, influencer marketing and local activations to grow awareness, engage communities and support commercial performance.
Your Key Responsibilities
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Develop Joybuy's social media presence
- Define and execute Joybuy's social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms.
- Own the social content calendar, aligning content with commercial priorities, product launches and seasonal campaigns.
- Partner with creative teams to produce engaging, platform-native content.
- Monitor performance, analyse insights and continuously optimise content based on engagement, traffic and conversion metrics.
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Build and scale influencer partnerships
- Identify, recruit and manage influencers, creators and brand ambassadors aligned with Joybuy's brand.
- Develop long-term partnerships across different audience segments.
- Lead influencer campaigns end-to-end, from briefing and negotiation through execution and performance analysis.
- Track ROI and measure the impact of influencer activity on engagement, traffic and sales.
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Deliver impactful offline events
- Plan and execute offline events and brand activations that complement online campaigns and strengthen customer engagement.
- Coordinate agencies, venues and external partners to ensure flawless execution.
- Capture and repurpose event content across social channels to maximise reach and impact.
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What We're Looking For
- 3+ years of experience in Social Media and Influencer Marketing, managing social media channels and influencer campaigns.
- Hands-on mindset with a willingness to execute directly: comfortable owning day-to-day social media management, personally identifying and engaging influencers, and coordinating offline events and brand activations from planning through delivery.
- Retail, FMCG, Beauty, Fashion or E-commerce experience is highly desirable.
- Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
- Data-driven mindset with a clear understanding of how social media contributes to brand awareness, customer engagement and commercial performance.
- Creative, proactive and comfortable working in a fast-paced, entrepreneurial environment.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
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