Creatiloom
Social Media & Paid Media Specialist
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Location: Remote — UK / International Working arrangement: Freelance / Contractor Engagement: Flexible, project-based with potential for ongoing collaboration
About Creatiloom
Creatiloom is a boutique digital agency creating thoughtful, high-performing digital experiences for ambitious brands. We combine web design, e-commerce, digital strategy, and creative thinking to help businesses build stronger digital identities and connect with their audiences.
We’re looking for a Freelance Social Media & Paid Media Specialist to join our growing network of creative partners and help us deliver smarter, more strategic social media for our clients.
The Role
This is not a role for someone who simply schedules posts. We’re looking for a social media specialist who understands the bigger picture — from content strategy and creative development to paid media, analytics, community management, and brand reputation.
You’ll work with Creatiloom to develop and execute social media activity that is strategic, creative, measurable, and aligned with each brand’s objectives.
What You’ll Do
- Develop social media strategies based on brand objectives, audiences, and business goals.
- Create and manage content calendars, ensuring consistent and purposeful publishing.
- Develop engaging social media content across relevant platforms, including copy, creative concepts, short-form video, and visual content.
- Plan, schedule, and manage content using platforms such as Meta Business Suite, Metricool, and Planable.
- Manage and optimise paid social campaigns, particularly Facebook and Instagram through Meta Ads Manager.
- Monitor campaign performance and identify opportunities to improve reach, engagement, traffic, and conversions.
- Analyse social media performance and translate data into clear, actionable recommendations.
- Monitor brand mentions, conversations, and sentiment to support brand reputation management.
- Support community management and ensure interactions remain professional, timely, and aligned with each brand's voice.
- Research competitors, audiences, trends, and emerging social media opportunities.
- Develop content pillars, campaign ideas, and social-first concepts.
- Repurpose existing content into different formats suitable for different platforms.
- Collaborate with Creatiloom and client teams to maintain consistent brand positioning and tone of voice.
- Stay up to date with changes to social platforms, algorithms, formats, trends, and best practices.
- Provide regular performance updates and reporting.
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What We’re Looking For
You’ll ideally have:
- 2+ years of hands-on social media experience.
- Experience developing and executing social media strategies.
- Strong understanding of organic and paid social media.
- Practical experience with Meta Ads Manager.
- Experience managing social media content calendars and publishing schedules.
- Strong knowledge of Facebook and Instagram; experience with LinkedIn, TikTok, or Pinterest is a plus.
- Good understanding of social media analytics and performance metrics.
- Strong copywriting and content creation skills.
- An understanding of brand positioning and online reputation.
- Excellent organisational and time-management skills.
- The ability to work independently and manage multiple priorities.
- A proactive mindset — you see opportunities rather than waiting to be told what to do.
- Strong attention to detail and an understanding of visual consistency and brand identity.
Tools & Platforms
Experience with some or all of the following:
- Meta Business Suite
- Meta Ads Manager
- Metricool
- Planable
- Canva
- Google Analytics / GA4
- AI-powered content creation tools such as ChatGPT, Claude, Gemini, or Canva AI
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Nice to Have
- Previous experience working with a digital, creative, or marketing agency.
- Experience managing multiple brands or client accounts.
- E-commerce or digital marketing experience.
- Short-form video / Reels / TikTok experience.
- Basic graphic design and video editing skills.
- Understanding of SEO and social search.
- Experience with influencer or creator campaigns.
- Experience working with UK and international brands.
- Experience using AI to improve content workflows and productivity.
What We Offer
- 100% remote working.
- Flexible freelance arrangement.
- Opportunity to work across different brands and industries.
- Creative freedom and the opportunity to bring your ideas to the table.
- Direct collaboration with a boutique digital agency.
- Potential for ongoing projects as the Creatiloom client portfolio grows.
- A collaborative environment where strategy and creativity are equally valued.
Who This Is For
We're looking for someone who can look at a brand and think:
“Here’s what we should be saying, here’s who we should be talking to, here’s how we should distribute it, and here’s how we’ll know whether it worked.”
If you’re passionate about social media but also understand strategy, paid media, content, data, and brand, we’d love to hear from you.
How to Apply
Please send us your CV or LinkedIn profile, together with a short portfolio or examples of social media accounts, campaigns, or content you have worked on.
Please also include a brief answer to:
What is one social media strategy or campaign you worked on that delivered strong results, and what made it successful?
Creatiloom is an equal opportunities organisation and welcomes applications from freelancers from all backgrounds.
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