Social Media Producer

About the Role

At Red Bull Racing, we don't just tell stories, we create content that drives one of the most recognised brands in global sport. We're looking for a Social Media Producer to capture the energy, innovation and passion that powers our team, creating world-class content that connects millions of fans across the globe both on and off the track.

Purpose

The Social Media Producer will be responsible for the production of high quality, trending social first content specific to the best practices of the Red Bull Technology Group. This role will be dedicated to the production and delivery of social first content for publishing across our social media channels across F1 and wider business entities.

Accountabilities

• Produce high quality, social first short form content for F1 and wider business activations.
• Take responsibility for social first content from concept through delivery, ensuring formats are designed specifically for social platforms and audience behaviours.
• Act as a conduit between the production and social teams, aligning creative intent, social requirements and delivery timelines.
• Ideate, develop and own repeatable social content strands delivered trackside and at the factory, including challenge or series based formats.
• Produce a range of short form social content, including trend led formats, reactive pieces, reels and transitions (Independently or working in tandem with the social editor).
• Lead and contribute to creative ideation and development of social first concepts to maximise engagement, reach and impact.
• Work with the creative production team to plan, produce and deliver suites of bespoke social assets that maximise engagement and clickthrough in support of long form content strands.
• Work with the Production Manager to plan ahead and book video and edit resource in advance where required.
• Identify emerging social content trends and apply them to practical, producible social formats.
• Deliver social first content against fast moving timelines, capturing opportunities in real time.
• Repurpose and reactivate archive material to create relevant, always on social content.
• Prepare and supply social first assets for use by internal teams, partners and external collaborators.
• Support creator and talent collaborations by shaping social first outputs and formats.
• Implement creative feedback and review notes as part of an efficient production workflow.
• Travel internationally as required to support the production and delivery of any and all social, content, and production projects around events.