T-Maxx International
Social Media Specialist
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About the Company
Company Introduction
Our client is one of China’s leading automotive manufacturers and one of the fastest-growing Chinese automotive groups globally. Founded in 1997, the company has established strong capabilities in vehicle R&D, manufacturing, new energy technology, and global market expansion. Over the past few years, the company has accelerated its internationalisation strategy, moving from a traditional vehicle exporter to a global automotive group with localized operations, including sales companies, dealer networks, after-sales systems, and brand operations across multiple regions. Today, the company operates in more than 130 countries and regions, with a growing portfolio of global automotive brands covering different market segments, from mainstream SUVs to premium and new energy vehicles.
About the Role
This isn't a traditional corporate social media role. We're looking for someone who understands how great brands behave on social media—not someone who simply schedules posts. As Social Media Specialist, you'll own UK's organic social channels, helping shape our content strategy, create engaging storytelling and build meaningful relationships with creators and our online community. Working closely with the Marketing Director and wider UK marketing team, you'll contribute to social strategy while remaining hands-on with content creation and execution. You'll have the freedom to bring new ideas, experiment with formats and help define how the brand is introduced to UK consumers.
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Responsibilities
- Manage UK’s social media channels (Instagram, TikTok, Facebook, LinkedIn, YouTube), including content planning, scheduling, publishing and maintaining consistent brand voice.
- Create engaging social-first content including short videos, Reels, TikTok content, photography and behind-the-scenes storytelling to strengthen brand awareness and audience engagement.
- Develop and execute social media strategies, identify emerging trends, analyse performance data and optimise content to improve reach, engagement and community growth.
- Build relationships with creators, influencers and online communities, supporting influencer campaigns, user-generated content initiatives and community engagement.
- Collaborate with internal teams, creative agencies and marketing partners to deliver integrated campaigns, vehicle launches and locally relevant content aligned with UK’s brand strategy.
Qualifications
Essential
- 3–5 years' experience in social media, content marketing or digital marketing.
- Experience creating engaging social-first content for consumer, lifestyle, technology or automotive brands.
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Excellent copywriting and storytelling skills.
- Strong visual judgement and attention to detail.
- Excellent written and spoken English.
- Ability to manage multiple projects in a fast-paced environment.
- A proactive mindset with a willingness to test new ideas and learn quickly.
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Preferred
- Experience working with creators or influencers.
- Experience supporting a brand launch or new market entry.
- Photography or mobile videography skills.
- Basic editing skills using Adobe Creative Suite, Premiere Pro, CapCut or Canva.
- Experience using Meta Business Suite, Google Analytics 4 or social analytics platforms.
- Familiarity with AI tools such as ChatGPT to support content planning and creative development.
Required Skills
#social media strategy #social first content #automotive marketing
Compensation package
The company offers a comprehensive benefits package, including pension contributions, private health and dental insurance, life and critical illness coverage, a company car scheme, generous annual leave, office parking, business mileage reimbursement, and other employee perks.
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