Cozee Properties
Social Media Strategist
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Salary Range: £26,000 to £35,000 (depending on experience)
Job Type: Full Time
Benefits:
- Casual dress
- Company pension
- Employee mentoring programme
- Transport links
Work Location: In person 60 Gray's Inn Rd, London WC1X 8LU
About us
Cozee Properties is looking for a creative and strategic Chinese Marketing Strategist to lead our presence across Chinese-language social media and drive lead generation for our lettings and sales business. This is an excellent opportunity for a Mandarin-speaking (Cantonese speakers also welcome) marketing professional to own a growing channel from strategy through to execution, working closely with our wider marketing and sales teams.
Key Responsibilities
- Expand and nurture a community around our brand Cozee Properties and develop this community across different channels: TikTok, Instagram, Douyin, and RedNote/Xiaohongshu
- Develop alongside Jenny, our Sales & Lettings Director, our social media strategy to reach out to both our Chinese speaking audience and english speaking one.
- Stay current on Chinese social media regulations and platform policies, ensuring all content and promotion complies with them
- Produce photo and video content, including video editing and photo editing
- Build the dashboard on your own to track the performance of the strategy you presented
- Build lead generation strategies that turn social engagement into qualified lettings and sales enquiries
- Collaborate with the marketing and sales teams to align messaging and hand off qualified leads
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What Success Looks Like
- Follower growth, engagement, and enquiries show consistent, measurable growth over time
- Content performs well and is properly optimised for Chinese social media first and declined to traditional social media like TikTok and Instagram
- Campaign performance is tracked accurately, with clear dashboards showing impact
- Content is published consistently, on brand, and aligned with audience needs
- New, creative lead generation ideas are tested, measured, and refined based on results
- All content and promotion stays compliant with Chinese social media regulations
Who This Role Is For
This role is ideal for someone who:
- Has ideally 2 to 3 years experience, creating and implementing engaging content strategies for businesses
- Speaks fluent Mandarin, ideally, with Cantonese speakers also considered
- Able to show a portfolio of your successful campaigns
- Has a proven track record of launching creative, out of the box lead generation ideas
- Has solid working knowledge of TikTok, Instagram, and Chinese social media platforms, along with the regulations that govern them
- Has a knack for analytics and is able to make the data speak for itself
- Takes ownership of projects and follows through from strategy to execution
- Masters the Adobe Suite or similar film editing softwares.
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Experience That Helps
- Proven experience managing social media for a property, real estate, or similar service based business
- Strong working knowledge and understanding of story telling through short form content.
- A deep understanding of how to be successful on social media such as (but not limited to) TikTok, Instagram and familiarity with Chinese social media platforms
- Understanding of Chinese social media regulations and how to promote effectively within them
- Familiarity with organic growth and referral marketing strategies, rather than paid acquisition alone
What We Offer
- Competitive salary aligned to experience and development level
- A boutique environment where your work is valued and your growth is supported
- Exposure to all areas of marketing within the property industry, from strategy to execution
- A collaborative team environment where creativity and development are encouraged
- Clear progression opportunities into a senior marketing role
Interview Process
- Introductory call
- Online interview
- Case study task
- Final interview (in person)
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