The Coaching Masters
Social Media Strategist, Coach & Content Creator
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Social Media Strategist, Coach & Content Creator
Remote | £50,000 per Year | 35 Hours per Week
About The Coaching Masters
We're a disruptive, innovative coach training company on a mission to help people transform their lives, become certified life coaches and build freedom-based online businesses.
We've already helped over 15,000 customers across 87 countries, and we're looking for someone creative, ambitious and full of fresh ideas to take our social media presence to the next level.
We're not looking for someone to simply schedule posts and maintain an Instagram account.
We're looking for someone who understands coaching, knows how to create engaging content and wants to become a recognisable face of a growing international brand.
This is an opportunity to combine your passion for social media, coaching, content creation and personal development.
The Role
This position has two core responsibilities, each representing approximately 50% of your working week.
Grow Our Brand & Create Engaging Content (50%)
You'll take ownership of The Coaching Masters' social media presence, primarily Instagram, helping us build an exciting, engaging and recognisable brand.
Your responsibilities will include:
- Social Media Growth: Develop creative strategies to grow our following, reach and engagement.
- Content Creation: Produce engaging Reels, videos, graphics, stories and inspirational content.
- Become a Face of the Brand: Confidently appear on camera, create original content and connect with our audience.
- Viral Content: Identify trends, experiment with creative ideas and create content with strong potential for organic reach.
- Community Engagement: Showcase client success stories, testimonials, transformations and achievements.
- Brand Development: Help shape a fresh, modern and visually appealing social media identity.
- Performance: Track engagement, reach, follower growth and leads to continuously improve results.
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We want someone who doesn't just follow trends but has the creativity and confidence to create them.
Deliver Social Media Strategy to Our Clients (50%)
You'll also work directly with our life coaching clients, helping them improve their Instagram presence to attract more followers, build trust and generate coaching enquiries.
Your responsibilities will include:
- Conducting personalised Instagram profile audits and strategy reviews.
- Optimising bios, profile positioning, highlights and overall aesthetics.
- Advising on content strategies that attract and engage their ideal clients.
- Helping coaches build authority, nurture their audience and increase organic reach.
- Teaching clients how to turn social media attention into enquiries and paying clients.
- Providing clear, actionable feedback that clients can easily implement.
Your role is to provide expert strategy and guidance, not manage each client's social media accounts.
Who We're Looking For
We're more interested in your creativity, personality and demonstrated results than your corporate experience.
Essential requirements:
- Coaching Industry Knowledge: A genuine understanding of life coaching, personal development and the coaching industry. Ideally, you'll be a trained coach or have worked professionally within the industry.
- Instagram Expertise: Strong knowledge of social media growth, engagement, content creation and organic lead generation.
- Proven Results: Experience growing an engaged Instagram following, whether personally or professionally.
- Content Creation: The ability to produce attractive, engaging videos, Reels and graphics.
- On-Camera Confidence: Comfortable presenting, speaking about coaching and becoming a face of our brand.
- Strategic Thinking: Understand how to turn followers into leads and ultimately paying customers.
- Communication: Excellent written and spoken English, with the ability to confidently advise clients.
- Creative Independence: Someone proactive, innovative and comfortable taking ownership of their work.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
A personal Instagram account with 10,000 genuinely engaged followers could be more impressive to us than five years of corporate social media experience.
We want to see that you understand what makes people stop scrolling, engage, follow and take action.
Our Ideal Candidate
We're particularly interested in someone who understands the UK female personal development and coaching market.
Someone who naturally connects with women aged 25–45 and understands their interests, aspirations and motivations.
UK market experience and cultural familiarity are highly desirable.
You should be comfortable creating content that feels authentic, relatable, inspiring and occasionally disruptive.
We don't want another generic corporate social media presence. We want someone who can help us stand out.
Why Join Us?
- £50,000 annual salary.
- 35 hours per week, fully remote.
- Work from anywhere in the world.
- Join an established international coaching company.
- Opportunity to become a recognisable face of our brand.
- Creative freedom to experiment with content and growth strategies.
- Work alongside an ambitious, innovative and supportive team.
- Be part of a business focused on personal growth, entrepreneurship and freedom.
- Make a genuine impact by helping people build businesses and change their lives.
If you understand coaching, love creating content and know how to grow an audience, we'd love to hear from you.
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