Pulse Advertising GmbH
Social Media Strategy Manager
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Social Media Strategy Manager
Manager Strategy
As Manager Strategy at Pulse Advertising, you'll lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You'll bring together data, culture, and creativity to shape work that actually moves brands forward, with AI as a core part of your toolkit, not an afterthought.
Responsibilities
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Own brand, digital, and social media strategies from initial insight through to client presentation and execution handover
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Serve as a trusted strategic partner, consulting clients across:
- Social media
- Influencer marketing
- Creative
- Integrated communications Adapting your approach to different markets, cultural nuances, and local consumer insights
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Conduct audience, brand, and competitor analyses using:
- Social listening
- Audience segmentation
- Trend analysis tools Surface clear, actionable strategic recommendations that drive measurable client outcomes
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Develop creator, influencer, and user-generated content (UGC) strategies across:
- FMCG
- Retail
- Automotive
- Luxury
- Technology industries
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Contribute to pitch and new business processes by:
- Bringing strategic rigor
- Providing quick, creative thinking
- Offering a confident point of view
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Collaborate closely with:
- Client Services
- Paid Media
- Data teams Ensuring strategies are coherent, executable, and effective across all markets
Requirements
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3+ years of agency experience in a strategy role, ideally within:
- Social media
- Digital Ideally across diverse industries and business categories
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Deep knowledge of:
- TikTok
- YouTube And the broader creator economy Understanding of how platform behaviour and cultural context differ across markets
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Confident working with:
- Audience data and insights platforms such as:
- GWI
- Brandwatch
- Audiense
- Pulsar
- B4P Knowing how to turn raw data into a sharp point of view
- Audience data and insights platforms such as:
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AI-powered marketing experience, able to:
- Use AI tools to elevate strategic thinking and client recommendations
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Ability to:
- Think on your feet and create clever, socially native solutions in real-time Not just confined to creating decks
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Brings:
- A collaborative, low-ego approach
- Strong communication and presentation skills Thriving in fast-moving and international environments
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English fluency is required.
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German, French, or Italian a strong plus.
Benefits
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Flexible work locations: Choose to work abroad from:
- Paris
- London
- Milan
- Hamburg
- Berlin
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Development opportunities:
- Careers coach available for one-to-one coaching sessions
- Team workshops to ensure growth and learning
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Work-life balance:
- Global team gatherings for collaboration and celebration
- Hybrid remote policy with 2 days working from home per week
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Convenience:
- All offices located in city centres
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Workplace perks:
- Four-legged friends welcome in the offices
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