The VIP - Violence Intervention Project
Social Media Volunteer - Volunteer
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About the Role
We are seeking a skilled Social Media Specialist to volunteer approximately 2-3 hours per week to make a real difference to our cause of preventing youth violence.
What difference will you make?
In West London, the VIP has had huge impact on the lives of young people and families - working with them until the early hours of the morning, building trusted relationships in the most challenging of times, being a consistent person in the midst of chaos.
All the work we do is driven by the concept that shame underpins violence.
We want to build our profile to reach more young people and to start to become pioneers in this shame based practice - to build opportunities for training and consultations with other practitioners, in schools, social services, probation and beyond so that we can make a real impact on the lives of even more young people.
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Your role will help us to raise awareness of the work that we do and identify opportunities to expand our reach.
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What are we looking for?
- Professional experience in marketing communications, content creation, or social media management
- Strong writing skills with the ability to create engaging, purpose-driven content
- Understanding of social media best practices and content scheduling tools
- Basic understanding of SEO principles
- Experience with email marketing platforms (e.g. Mailchimp)
- Basic design skills using Canva or similar tools for creating social media assets
- Ability to translate complex information into compelling stories
- Passion for social impact and youth-focused nonprofit work
Remote
What will you be doing?
Key Responsibilities
- Support the implementation of our content marketing plan, working alongside our Funding & Ops Manager, and supported by our fractional Chief Marketing Officer
- Create and schedule social media content across our platforms (LinkedIn as a focus)
- Support us to grow the profile of The Shame Initiative - our new national practice and development programme. We help professionals who work with young people to understand the role of shame in fuelling violence and disconnection.
- Help draft and distribute quarterly email newsletters to keep donors, volunteers, and professionals engaged
- Support the creation of infographics and data-driven content showcasing our impact
- Assist with documenting success stories and case studies
- Support PR activities and media outreach to raise the VIP's profile
- Contribute to website content optimisation for improved SEO
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