The Travel Corporation
Social Specialist
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ABOUT US
At TTC, we are Enriching lives by connecting people and places. For over 100 years, we’ve been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships, and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing - they change perspectives. Behind every unforgettable journey is a passionate team making it happen. That’s where you come in.
OUR VALUES
Our values shape every hire we make and every team we build:
🌍 Value Every Voice — we put people first
🤝 Act with Integrity — we do what’s right
🧭 Explore Beyond Boundaries — we’re driven by curiosity
🎯 Own the Outcome — we take responsibility for our decisions
✨ Succeed Together — we’ve got each other’s backs
POSITION SUMMARY
The Social Specialist is responsible for executing and coordinating Trafalgar’s organic social media content across platforms. The role supports daily content operations, audience engagement, and brand-aligned storytelling. This role contributes to the planning and rollout of platform-specific content including Instagram Stories, FB community posts, YouTube video activation, and campaign-driven editorial content.
Working closely with the Social Manager and cross-functional Customer teams, the Social Specialist helps manage a forward-planned calendar of recurring formats and campaign deliverables. From regular Story features to new channel strategies, this role supports the full cycle of ideation, asset coordination, copywriting, posting, and performance review/analysis.
KEY RESPONSIBILITIES
MULTI-PLATFORM CONTENT EXECUTION
- Support delivery of regular content formats including Instagram Stories, Facebook group posts, short-form video rollouts.
- Coordinate visual and written assets for posts, applying Trafalgar's brand voice and creative templates.
- Assist with ongoing management of platform calendars and ensure scheduled content is delivered on time.
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CHANNEL-SPECIFIC GROWTH INITIATIVES
- Contribute to the launch and scaling of new or underutilized platforms, such as YouTube.
- Support scripting, planning, editing tasks tied to emerging content series (e.g., TD interviews, themed video segments).
- Collaborate on long-form and short-form strategy based on channel needs and audience expectations.
CAMPAIGN MESSAGING AND COMMUNITY INITIATIVES
- Deliver yield or campaign-related posts including confidence-building content, interview pieces, or story-driven assets.
- Contribute to message planning and asset rollout for brand moments (e.g., Women's Only programs, regional themes).
- Help maintain tone, visual consistency, and campaign timing across formats.
COORDINATION AND PLANNING
- Liaise with Customer functions to ensure assets and approvals are delivered ahead of schedule.
- Update content trackers and SharePoint folders to keep files accessible and version-controlled.
- Respond to team requests and changes quickly, adjusting timing or messaging where needed.
SOCIAL REPORTING & OPTIMISATION
- Support the analysis of post and platform performance using analytics tools.
- Assist in the production of regular reporting on reach, engagement, and audience growth, identifying insights and opportunities for improvement.
PLATFORM TRENDS & BEST PRACTICE
- Stay current with social media trends, algorithm updates, and content formats, proactively proposing content ideas that reflect evolving consumer behavior.
- Help ensure all content complies with brand guidelines and platform best practices.
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ROLE SUCCESS CRITERIA
- Demonstrates a strong grasp of brand tone and storytelling, consistently producing high-quality content that engages audiences and aligns with strategic goals.
- Grows engagement rates and community sentiment through proactive interaction, timely responses, and human-first content.
- Contributes to a well-organized, forward-planned content calendar and keeps daily execution on track.
- Leverages insights and performance data to suggest optimizations or new content approaches.
- Collaborates effectively with internal teams and shows initiative in keeping Trafalgar ahead of evolving trends and competitor activity.
KEY INDIVIDUAL TRAITS
- Boldness: Approaches tasks and decisions with confidence and a proactive mindset, willingness to speak up and challenge the status quo.
- Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.
- Resilience: Remains calm and effective under pressure, persistent through challenges, and driven to achieve long-term goals.
YOUR EXPERIENCE AND EXPERTISE
- 2–3 years' experience in a social media, content, or digital marketing role, ideally within the travel, lifestyle, or consumer brand space.
- Strong knowledge of major social platforms, especially Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- Demonstrated experience in creating and editing social-first content.
- Excellent writing and copy-editing skills with a flair for tone and visual storytelling.
- Collaborative, detail-oriented, and passionate about social media, digital culture, and community-building.
TRAVEL & OTHER REQUIREMENTS
- Work Location: To be discussed
- Travel: To be discussed
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