socialed.
Social Strategy Lead
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The Opportunity
We're looking for a Head of Social Strategy to own all strategic thinking across our client roster - prospective and current - from big-idea pitch work through to live re-strategy sessions, deck creation, and the social content ideas that bring the strategy to life.
This is a rare dual role: someone who can develop award-worthy strategic thinking and translate it into brilliant, platform-native social content - then hold the production team accountable for executing it to a high bar. You'll work alongside our Project Director, who owns delivery and operations - you bring the strategic and creative vision, they bring the operational execution. You will report to the founders & MD of Creators.
Your main responsibilities include:
Strategy & Client Impact
- Own strategy development for all clients - prospective (new business pitches) and current (ongoing re-strategy sessions, QBRs, account growth).
- Lead big-idea thinking, translating client objectives into sharp, social-first strategy and creative concepts.
- Build and present strategy decks for project-to-project and retained clients alike.
- Bring genuine social/content/creator fluency to every conversation - not just strategic frameworks, but real platform and format understanding.
- Report back to clients on strategy performance and iterate accordingly.
Content Quality & Accountability
- QC and review output to ensure it aligns with the agreed strategy and Socialed's quality bar.
- Hold the production team accountable to strategic and creative standards - briefing them clearly and following through.
- Act as the connective tissue between strategic thinking and what actually gets made.
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Team & Craft
- Set and maintain the strategic and creative bar across the agency.
- Mentor and support the wider business in strategic thinking.
About Us
We are social thinkers and creative partners to ambitious, socially minded brands - working primarily across luxury and lifestyle, from high-growth tech businesses to household names.
Our belief is simple:
- Social growth is driven by high-quality, social-first content
- Community and amplification happens through creators
- Long-term growth comes from testing, learning, and consistent monthly execution.
Our business is built on delivering high-quality social content that performs and blending this with creators and culture, so we're looking for a social strategy lead who shares this belief and experience.
Who this role is for
Someone who...
- Has 5+ years in an agency environment (social, content or creator), with a track record of leading strategy end-to-end - from big idea to executed content.
- Has built and led global or multi-market social strategies for major brands (Pepsi-scale) - not just single-market campaigns.
- Can point to social accounts they've grown that genuinely moved the needle on business growth, not just engagement metrics.
- Can move fluently between strategic frameworks and hands-on social content ideation - this is not a "strategy-only" role.
- Deeply understands social platforms, creators and content formats, not just brand strategy.
- Is confident presenting to senior/stakeholder level, on both prospective and existing client business.
- Can review and QC content with a sharp, exacting eye, and give production clear, actionable feedback.
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About you (key traits we're after)
- Big-idea thinker at global-brand scale - you can crack strategy for a market leader as confidently as a start-up.
- Growth-proven - you have receipts: accounts you've built that drove real business outcomes.
- Social-native - genuinely fluent in platforms, creators and culture, not just conversant.
- High standards - you QC relentlessly and don't let mediocre work through.
- Accountable and direct - you hold others to the bar you set.
- Confident communicator - you thrive presenting and leading client conversations.
- Calm under pressure - steady across new business, re-strategy and live production at once.
Interview stages
- Round 1: Chemistry call with Jack L
- Round 2: Shortlisted candidates move onto Maxime and Pierre
- Final Round: Strategy task
Due to the volume of applications we receive, we will not be able to respond to all applicants. We look forward to reviewing applications and speaking further.
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