Specialist, Account Marketing (Contract)

This is a contract position.

WHAT MAKES US A GREAT PLACE TO WORK

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHO YOU’LL WORK WITH

Put yourself in the right role at the right time with a marketing job at Bain. If you have a particular area of deep expertise and thrive on working with clients, we have a consulting arm that helps CEOs and CMOs with their biggest marketing challenges. Alternatively, if you are passionate about marketing and brand management, we have teams that govern a prestigious brand, create thought-provoking content, execute global campaigns, and cultivate strategic accounts that include major societal institutions. These teams are a great place to build, to grow, and experiment at a unique scale.

WHERE YOU’LL FIT WITHIN THE TEAM

• Execute and monitor Account Marketing plans for covered priority accounts, in collaboration with Client Head(s)
• Support the execution of key sales plays by initiating standard campaign tactics
• Provide ongoing Marketing support to Client Head (Partner) throughout the year by serving as main point of contact for Marketing
• Work collaboratively with other Marketing functions to achieve Bain Marketing’s overarching goals
• Monitor KPIs and performance to help optimize Account Marketing effectiveness

WHAT YOU’LL DO

• Work directly with Client Head (Partner) to build Account Marketing strategies for covered priority accounts using industry-defined plan as starting point
• Set up Account Marketing programs for accounts; tag team with Manager for select, top client teams
• Provide a comprehensive view of the current state of our relationships at a client, including our outreach to and engagement from the people who matter most
• Stay abreast of executive moves as another key input to the marketing plan
• At direction of Client Head(s) and Manager, refine and tailor annual Account Marketing plan, e.g. share campaign requirements, provide visibility into key conferences and events to invite clients to via the Events CoE, etc
• Ensure Account Marketing plans are aligned with relevant industry and capability marketing strategies
• Ensure accurate and actionable CRM data for covered accounts
• Track account marketing budget to ensure it stays on target
• Support Client Head (Partner) in executing campaigns throughout the year, including direct pursuits:
• In collaboration with Manager, identify opportunities of highest relevance based on pipeline activity and close connection to client team
• Run campaigns with keen eye on relevant campaign schedules and the development, launch, and execution of specific Account Marketing campaigns
• Monitor and analyze campaign KPIs for covered accounts (e.g. click rates, leads, pitches, Bain.com interest, etc) and where relevant, work with marketing CoEs to optimize campaign
• Have working knowledge of options available to client teams regarding web personalization, LinkedIn campaigns, Elevate, Red Folder, Email campaigns, events, paid search, etc; ensure activities reach key client decision makers by leveraging all available channels
• Provide real-time support for must-win proposals
• Proactively team with Practice Marketing, sharing client-centric intel as input to industry, sector and capability strategy
• As needed, assist with the execution of top-of-funnel campaigns across multiple channels, leveraging a strategic mix of assets, e.g., email, paid media, social media, video, and in-person activations; have working knowledge of options available, when to use and ways to optimize
• Play an active role in our team
• Contribute to continuous process improvement by providing constructive feedback and working hand in hand with colleagues to problem solve.
• Actively embrace the use of new tools, including GenAI, to support and improve overall team efficiency.
• Be a flexible and adaptable team member to support new projects and team needs as they arise.