Newham Council
Specialist Baby Feeding Supporter
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Specialist Baby Feeding Supporter
£38,256 - £39,276 Pro Rata (Fixed Term to September 2027, 21.6 hours per week).
The post holder will be required to:
- Support parents with infant feeding questions and concerns in person at Baby Feeding Cafes and virtually via Newham Baby Feeding Helpline.
- Maintain excellent listening and communication skills using a strengths-based approach, supporting parents’ own learning and self-efficacy: providing support and evidence-based information to enable informed decision making.
- Liaise with the Senior Specialist Baby Feeding Supporter, Infant Feeding Coordinator and Health Visitors where there are concerns outside of remit of role.
- Communicate effectively and professionally with all members of the multidisciplinary team and with outside agencies involved in provision or planning of care.
- Demonstrate awareness of the needs of clients/families from diverse ethnic/family groups.
- Record activity and data at end of each shift to support information sharing with health visiting, Public Health and Family Hubs colleagues.
- Contribute to fulfilling the minimum requirements of the Family Hubs Programme. At its core, this includes providing support and guidance to parents in Newham to help improve breastfeeding initiation, exclusivity, duration and support families with their wider infant feeding goals.
- Promote access and engagement of the Newham Family Hub offer.
- Maintain knowledge and understanding of service guidelines and policies appropriate to the role and demonstrate evidence-based practiced based on these and UNICEF Baby Friendly Initiative standards.
Newham is one of the UK's most diverse and vibrant boroughs, home to around 373,000 residents and over 96,000 children and young people. As one of London's youngest and fastest-growing communities, Newham continues to benefit from significant regeneration linked to the Olympic legacy. While the borough faces challenges including deprivation, housing pressures and health inequalities, it is also characterised by strong, resilient communities and a commitment to ensuring that every child has the best start in life and the opportunity to achieve their full potential.
This post is employed by the London Borough of Newham, who was the first London borough to offer a fully integrated 0-19 health and social care service as we have assumed direct responsibility for providing School Nursing services, Health Visiting and Family Nurse Partnership in 2017. Therefore, our CYPS directorate will be delivering the 0-19 Healthy Child programme through the Children’s Health Service.
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The Children's Health 0-19 Service had their recent CQC inspection in 2021 and rated Good in all areas.
Newham Best Start Family Hubs with Children’s Centres and Children’s Health 0-19 Service jointly achieved Stage 3 (Full) UNICEF Baby Friendly Accreditation in May 2026. Together we are working to maintain Full Baby Friendly accreditation, aiming to apply for Gold Accreditation in 2029.
Newham is one of the 75 local authorities chosen to trial a new-style family support centre – known as a “Family Hub”, an approach that ensures services and professionals work better together to provide families easier access to services in their local community. It will include, for example, health services (antenatal, maternity, health visitor, school nurses), early years and childcare, education, parenting support, safety and relationship support.
About You
The candidate will/must have:
- IBCL / Breastfeeding Counsellor, or Peer Supporter working towards BFC or IBCLC qualification.
- In-depth knowledge of infant feeding including lactation, the value of breastfeeding, and common issues including awareness of how to support mothers to establish and maintain breastfeeding.
- Excellent communication skills, written and verbal; team oriented, able to work as part of a team, and independently.
- Ability to use IT and common software packages e.g. Word, Outlook, Excel and PowerPoint.
- Ability to be professional, emotionally intelligent and able to communicate effectively in diverse situations.
- Ability to travel to workshops, Baby Feeding Cafes and other events in Newham as required.
- The role includes some weekend work.
For further information please contact hazel.jones@newham.gov.uk
Please note we envisage shortlisted candidates will be contacted via email within two - four weeks of the advert closing date, so please ensure you check your inbox and junk folders.
Please view JD here [https://www.newham.gov.uk/downloads/file/11335/bf-supporter-mat-cover-1-]
Apply early. The closing date is: 9/9/26 at 11:59PM, however we may close the applications earlier if there are sufficient appropriate applicants. Interviews will likely take place on 28/09/26.
IMPORTANT: If you are an LBN member of staff and applying for this role as a secondment you should note that secondments are subject to the agreement of your current employing service. Please ensure that you inform your line manager of your intention to apply for the post in the first instance.
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Additional Information
We are committed to creating an inclusive, anti-racist environment for all. When you apply for a job at Newham, your application is considered on its merits regardless of your age, disability, ethnicity, faith, gender identity or sexual orientation. If you share our vision and values, and you bring the experience and skills we need, that’s all that matters to us.
The London Borough of Newham has important responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults. If you are appointed to a job that involves working with these groups, you may be subject to a Disclosure and Barring Service (DBS) check.
Please attach your supporting statement, explaining in no more than x2 A4 sides why and how you meet the criteria for this role.
The personal information we have collected from you will be shared with Cifas who will use it to prevent fraud, other unlawful or dishonest conduct, malpractice, and other seriously improper conduct. If any of these are detected you could be refused certain services or employment. Your personal information will also be used to verify your identity. Further details of how your information will be used by us and Cifas, and your data protection rights, can be found by https://www.cifas.org.uk/fpn.
The London Borough of Newham is located only 5 miles east of London. It is well positioned with access to all major networks in London and the south east. It is well connected by public transport with, bus, tube and DLR. When the Crossrail service opens it will call at Custom House close to our council offices and also Stratford station and from there to central London. The London City Airport which serves major European cities is located at Royal Albert Dock. Newham has the youngest overall population in the country. It was one of the six host boroughs for the 2012 Summer Olympics and contains most of the Olympic Park including the London Stadium. It has a thriving arts quarter with the Theatre Royal Stratford East offering excellent entertainment for all the family. There is the University of East London which has two campuses in Newham, one in Stratford and another next to the regenerated Royal Albert Dock. It also has a large Westfield shopping Centre in Stratford which has all the major retailers there.
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