PUMA
Specialist Lifestyle Manager
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SPEED & SPIRIT
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.
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YOUR MISSION
- Drive sales revenue, margin, and profitability for assigned lifestyle accounts (generalist/specialist), delivering against regional and country targets.
- Analyse sell-through, retail insights, and market dynamics to identify opportunities and inform assortment, replenishment, and in-season actions.
- Optimise inventory levels, margin contribution, and overall account profitability through data-driven decision making.
- Manage the full sell-in cycle: pre-season order capture, re-orders, in-season trading, and accurate order book maintenance.
- Partner with the Line Manager and relevant cross-functional teams to ensure seasonal brand and commercial initiatives are executed effectively for the assigned account(s).
- Lead the day-to-day GTM deliverables, including line reviews, assortment building, sell-in presentations, and distribution planning.
- Contribute input to Area Sales Plans and develop account-specific assortment proposals that align with distribution rules, brand positioning, and commercial goals.
- Support continuous improvement of GTM processes by sharing feedback and driving smoother cross-functional collaboration.
- Monitor consumer trends, competitive activity, pricing dynamics, and distribution shifts relevant to assigned accounts.
- Consolidate insights and proactively share recommendations with senior management to support strategic decision making.
- Use data consistently to guide account planning, assortment proposals, and in-season adjustments.
- Collaborate closely with Planning, Supply Chain, and Sales Operations to ensure on-time delivery, healthy inventory, and operational accuracy for assigned accounts.
- Maintain high forecasting accuracy by submitting timely demand forecasts and tracking risks and opportunities.
- Ensure adherence to pricing governance, distribution rules, and internal controls.
- Support process improvements that increase operational efficiency and reduce error rates.
- Work effectively with Marketing, Merchandising to coordinate account-specific plans and ensure cohesive brand execution.
- Represent account needs in cross-functional discussions and ensure execution aligns with brand guidelines and commercial priorities.
- Act as a collaborative partner and positive contributor to the broader Key Account and Sales organisation.
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YOUR TALENT
- 3–5+ years of experience in Key Account Management, Sales, or Commercial roles, ideally within the sporting goods, fashion, lifestyle, or FMCG industries.
- Keen interest in the lifestyle/fashion area, with strong understanding of the marketplace and competitive landscape.
- Proven track record managing major retail or digital accounts, with ownership of sell-in, sell-through, forecasting, and in-season trading.
- Strong understanding of seasonal Go-To-Market (GTM) processes, assortment planning, and distribution frameworks.
- Experience working with multi-functional partners (e.g., Merchandising, Planning, Marketing, Supply Chain).
- Strong commercial acumen with the ability to manage revenue, margin, and profitability targets.
- Skilled in interpreting sell-through, inventory health, and market data to drive decisions.
- Solid negotiation skills and high comfort presenting seasonal collections to buying teams.
- Ability to build tailored assortments aligned to brand positioning, account needs, and distribution guidelines.
- High proficiency in forecasting, demand planning, and order management.
- Ability to turn data into clear recommendations related to assortment, replenishment, pricing, and in-season actions.
- Strong organisational skills with attention to detail across order books, timelines, accuracy, and process compliance.
- Identifying and onboarding new potential wholesale partners aligned to the regional lifestyle strategy.
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Equal Opportunity Employer
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
About PUMA
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
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