Pearson
Specialist, Marketing
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
JOB title: Specialist, Marketing Strategy
Description - Also known in the market as Marketing Strategist, Demand Generation Specialist, Account-Based Marketing (ABM) Specialist, B2B Marketing Specialist, Campaign Marketing Specialist.
Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications — ensuring that employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.
Location and work pattern - This is a hybrid role with the opportunity to work from home as well as from our offices in central London.
Role Overview
As a Specialist, Marketing, you will support the activation, coordination, and optimization of marketing programs for priority audiences and accounts within our Growth Accounts segment. You will work closely with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Campaign Planning + Activation
- Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences.
- Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements.
Cross-Functional Collaboration & Stakeholder Engagement
- Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution.
- Contribute to team best practices by sharing learnings and insights from campaign performance.
- Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
- Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
Performance Measurement & Optimization
- Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
- Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Who You Are
Essential Qualifications & Experience
- Proven experience in B2B marketing, demand generation, or account-based marketing.
- Demonstrated experience executing successful B2B marketing campaigns.
- Experience working closely with sales teams to build alignment.
- Strong project management and problem-solving skills with the ability to create project plans and manage through seamless execution.
- Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations.
- Ability to proactively manage multiple projects and deliver high-quality work with limited supervision.
- Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar.
- Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders).
- Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.
- Experience activating B2B events (industry events, roundtables, etc.) a plus.
- Additional languages a plus
#LI-CM1
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location