Cole & Yates Recruitment Ltd
Specification Sales Manager / Area Sales Manager - North / North West London
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Specification Sales Manager / Area Sales Manager - Technical Sales - North / North West London
Manufacturer Opportunity
Covering N and NW London postcode areas
Role Overview
We are recruiting for a Specification Sales Manager / Area Sales Manager for a well-established, market-leading manufacturer within the electrical sector. This is a field-based technical sales and territory management role covering the N and NW London postcode areas, working with local authorities, housing associations, electrical contractors, installers, distributors, electrical wholesalers, and other specifier-led customers.
Key Responsibilities
- Managing and growing sales across the N and NW London postcode areas.
- Targeting product specification on Local Authority, Housing Association, and other specifier-led projects.
- Building relationships with electrical contractors, architects, new build developers, M&E contractors, installers, and distributors.
- Supporting the distribution network, including electrical wholesalers, as the specification specialist for the area.
- Building strong relationships across the full supply chain, from specification through to distribution and installation.
- Delivering training, product presentations, and customer meetings where required.
- Producing territory reports and using the CRM system to record visits, specifications, opportunities, and customer activity.
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Salary and Benefits
On offer is a basic salary of up to £55,000, with an OTE guide of around £100,000 per year, plus a company car and wider benefits. The current company car is a BMW X3 Hybrid, and the business is moving towards fully electric company cars. Electric car drivers are provided with a charging card, so there is no requirement to have a home charger.
Location
The role is responsible for the N and NW postcode areas. Candidates based in or around N and NW, IG, E, W, EN, WC, EC, UB1, UB5, UB6, AL1, AL2, AL4, AL9, AL10, suitable HA postcodes, and suitable WD postcodes are likely to be well placed for the territory. There is some flexibility on home location for strong candidates, provided they can clearly demonstrate that they are able to travel into, cover, and manage the N and NW London postcode areas effectively.
Requirements
To be considered for this opportunity, you will need to demonstrate:
- Area sales, field sales, technical sales, or specification sales experience within the electrical sector, technical products, building products, or a similar industry.
- Experience working for a manufacturer, which can include making the move from an electrical wholesaler to a manufacturer within the last 12 months.
- Experience selling into or working closely with electrical wholesalers, distributors, contractors, specifiers, housing associations, local authorities, or similar customers.
- Experience of developing business with a technically biased product in a specification-led environment.
- Strong territory planning and business development skills.
- Evidence of regularly achieving or exceeding sales targets.
- Strong communication skills, with the ability to identify contacts, gain appointments, and build long-term relationships.
- Strong administration skills, including experience using Microsoft Office / Microsoft 365 and CRM systems.
- A full UK driving licence and the ability to manage a field-based sales territory.
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Please note that candidates currently working for CEF or Edmundson Electrical cannot be considered for this opportunity.
First-stage Interviews
First-stage interviews are planned to take place on Monday, 14 September 2026.
Benefits
- A salary of up to £55,000, negotiable based on experience.
- OTE guide of around £100,000 per year.
- Company car — currently a BMW X3 Hybrid, with the business moving towards fully electric company cars.
- Electric car drivers will be provided with a charging card, so there is no requirement to have a home charger.
- Wider company benefits including 5 weeks holiday, private healthcare, etc.
- Established, active territory covering N and NW London, with existing client, installer, and distributor relationships.
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