Never Fully Dressed
Spitalfields Store Manager
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Job Title: Spitalfields Store Manager
Reports to: Marketing & Retail Operations Manager
Hours: Full-time
Contract: Permanent
Location: Never Fully Dressed Store, Spitalfields
OUR STORY, YOUR IMPACT
At Never Fully Dressed, we’re more than just a fashion brand - we’re a community built on self-expression, inclusivity, and individuality. Born from humble beginnings in the vibrant markets of East London, we’ve grown into a global brand that celebrates diversity and empowers women to embrace their unique style. Our team is driven by creativity, passion, and a commitment to making a positive impact, designing versatile pieces that inspire confidence and joy in everyday life.
WHO WE ARE
- We are honest and transparent and we value self-reflection. ‘A liar is worse than a thief’
- We have a growth mindset personally and professionally. We are driven, progressive, interesting, learning and open. We challenge the status quo and encourage innovative thinking.
- We support each other and help each other out. We know we are interconnected and part of a team. We are respectful and we come with good intent. ‘We all put our trousers on the same way.’
- We are grateful for each other, for our relationships, communities and opportunities and we focus on how we can build on this.
- We show up. ‘If you don’t want to dance don’t come to the party.’
WHAT YOU’LL BE DOING
A retail store manager is part leader, part sales driver, part problem-solver, and part operations expert — keeping the store profitable, the team motivated, and customers happy.
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This is an exciting opportunity to lead the team in our brand-new London Store. As Store Manager at Never Fully Dressed you will be a core representative of the brand, working closely with the Retail & Marketing Ops Manager to build an inclusive and empowering community.
In this role, you will play a vital part in bringing the brand to life, delivering NFD styling, exceptional customer service, driving sales, training a motivated sales team and managing daily store operations. You’ll create a feel-good, inclusive store experience for all customers whilst driving store performance to achieve sales targets and KPIs.
You’ll be responsible for:
- The Store Manager is positioned as the link between store staff and upper management - communicating company updates, goals and initiatives to keep the team engaged in overall business objectives.
- Manage the day-to-day running of the London store to ensure success of hitting sales targets and store goals.
- Manage store operations, including rotas, payroll, health and safety, and compliance.
- Maintain store standards in line with Never Fully Dressed expectations, ensuring we create memorable, inclusive store experiences for all customers.
- Collaborate with the merchandising team to manage inventory levels to prevent overstock and ensure the right product mix is available in store to hit targets.
- Develop the growth of a high-performing retail team, providing ongoing training and reporting on individual development. Managing recruitment, onboarding, training, and performance development.
- Provide consistent reporting on store performance and highlight opportunities for growth to the Head Office team.
- Act as a brand representative, driving regional brand awareness through clear and consistent storytelling. Supporting brand events, product launches, and community engagement initiatives.
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WHAT WE’RE LOOKING FOR
- Retail Experience: an experienced retail manager, ideally within fashion, lifestyle, or premium retail.
- Commercially aware, with experience delivering sales growth and achieving KPIs.
- Systems: Knowledge of Shopify POS, Microsoft Excel, Microsoft Outlook, inventory management and cash handling.
- Problem-Solver: Ability to adapt and find solutions in response to challenges, align with local activity or seasonal changes to ensure targets can be met.
- Customer Service: Strong customer service and relationship building abilities. Confident sales and styling skills.
- A confident leader who inspires, coaches, and develops others. Passionate about creating an inclusive environment where customers and colleagues feel welcome and valued.
- Flexible availability including weekends, evenings and peak trading hours.
WHAT WE OFFER
- Competitive salary
- Generous staff discount and uniform allowance
- Retail performance-related bonus scheme
- Ongoing learning and career development; opportunities to progress within a growing fashion brand
- A supportive, collaborative, and inclusive team culture
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