ATHX GAMES
Sponsorship Sales Executive
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Sponsorship Sales Executive
Commercial — Sponsorship
Job at a Glance
- Reports To: Chief Commercial Officer
- Location: Hybrid: 2–3 days per week at ATHX HQ, Amersham, Buckinghamshire. Regular UK and international travel to ATHX events and partner meetings, including some weekend working.
- Contract Type: Full-time, permanent (Monday–Friday)
- Salary: £35,000 – £42,000 basic plus commission (on-target earnings c.£50,000 – £58,000)
- Closing Date: 30 October 2026
About ATHX
ATHX Games is a multi-country competitive fitness event series, bringing athletes, fans and brands together at live events across Europe, North America, Asia and beyond. We create high-energy competition experiences that test every kind of athlete, and we’re growing fast into new cities and new markets.
Joining ATHX means working in a small, ambitious team where your ideas get heard, your work shows up on the event floor, and you help shape a global fitness brand as it scales.
The Role
As Sponsorship Sales Executive, you’ll source, negotiate and grow the brand, vendor and regional partnerships that power ATHX Games around the world. Reporting to the Chief Commercial Officer, you’ll build a strong new-business pipeline, turn conversations into signed agreements, and make sure every vendor and partner gets real value from being part of ATHX.
This is a hands-on, mid-level role for someone who loves the deal – from first outreach to contract to seeing a partner come to life at an event – and who wants to grow with a global sports property.
The role carries an annual new-business target of £500,000 (cash and value-in-kind) across all global events in all markets.
Key Responsibilities
- Source new sponsorships: Identify, research and approach global, regional and local brands across fitness, sports nutrition, accessories, health, technology and lifestyle, building a healthy pipeline of opportunities. Check every prospect against existing partner category exclusivities (e.g. Adidas in apparel and footwear) before approach.
- Negotiate sponsorship agreements: Lead negotiations on rights packages, fees, deliverables, exclusivity and term within parameters agreed with the Chief Commercial Officer, and work with ATHX’s legal advisers to take deals through to signed contract.
- Source and negotiate vendor sponsorships: Secure supply, value-in-kind and official supplier partners (e.g. equipment, nutrition, hydration, recovery, technology and hospitality) across our event markets, balancing cost, quality and commercial value.
- Build compelling proposals: Create tailored, on-brand pitch decks and rights packages that bring together event assets, audience insight, digital inventory and on-site activation opportunities.
- Manage partner relationships: Act as day-to-day contact for assigned partners and event-specific vendors, onboarding, tracking contracted deliverables, and driving renewals and upsell opportunities.
- Coordinate activation across events: Work closely with Event Delivery, Partnerships, Operations, Brand and Marketing to make sure partner branding, sampling, hospitality and activations are delivered on site in every market.
- Partner compliance: Make sure partner and vendor activations meet ATHX health & safety requirements (risk assessments and method statements, public liability insurance, food hygiene for sampling), and that partner marketing claims follow UK advertising rules (CAP Code).
- Track and report performance: Maintain an accurate CRM pipeline and revenue forecast and produce post-event partner recaps that show value and return on investment.
- Contracts and invoicing: Work with Finance to raise invoices, track payments and record value-in-kind against contracted terms.
- Support commercial growth: Share market intelligence on sponsorship trends, competitor properties and potential partners as ATHX expands into new territories.
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What We’re Looking For
Essential
- Proven experience in sponsorship sales, partnerships or commercial business development, ideally within sport, fitness, events or entertainment.
- A proven track record of sourcing new business and closing sponsorship or partnership deals from first contact through to signed contract.
- Strong negotiation skills, with experience agreeing commercial terms, deliverables and contracts with brands and suppliers.
- Excellent written and verbal communication, including building persuasive proposals and presenting confidently to senior stakeholders.
- Highly organised, able to manage a multi-market pipeline and competing deadlines using a CRM (e.g. HubSpot / Salesforce/ Asana).
- Willingness to travel in the UK and internationally, including some weekends, to events and partner meetings when required.
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Desirable
- An existing network of brand contacts in fitness, sports nutrition, wearable technology or health and wellness.
- Experience delivering international or multi-market partnerships across Europe, North America or APAC.
- Understanding of sponsorship activation, rights valuation and measuring partner ROI.
- A genuine interest in fitness and competitive sport; additional languages are a bonus.
What Success Looks Like
Success in this role will be measured against the following KPIs:
- New sponsorship revenue (cash and value-in-kind) delivered against the annual target.
- A healthy pipeline maintained in the CRM, covering at least [3x] the remaining target.
- 30 new partners signed per season, with contracts signed before activation deadlines.
- Contracted partner deliverables met at every event, with post-event recaps issued within [4] weeks.
- Renewal rate of 75% across the partners you manage.
- Accurate monthly revenue forecasts.
What ATHX Offers
- Basic salary of £35,000 – £42,000 plus commission, with on-target earnings of c.£50,000 – £58,000 [confirm scheme].
- Hybrid working, with 2–3 days per week with the Commercial team at ATHX HQ in Amersham.
- Direct exposure to the Chief Commercial Officer and a clear path to grow with the role as ATHX expands globally.
- The chance to travel to ATHX events around the world and see the partnerships you’ve built come to life on the competition floor.
- 24 days’ annual leave plus bank holidays, and a workplace pension.
- ATHX Kit allowance / staff discount at Adidas
- Time off in lieu for weekend event working.
How to Apply
Send your CV and a short cover note to jodie@athxgames.com by 30 October 2026. In your cover note, tell us about a sponsorship or partnership deal you sourced or negotiated that you’re proud of.
Shortlisted candidates will be invited to an initial call, followed by an interview with the Chief Commercial Officer. Applicants must have the right to work in the UK.
Equal Opportunities
ATHX is an equal opportunities employer. We welcome applications from everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, and are committed to building a diverse and inclusive team. If you need any adjustments during the application or interview process, please let us know.
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