Caledonia Group
Sport Minded Sales Executive

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Edinburgh, Scotland | Full-Time | On-Site
Competitive by Nature? Put It to Work.
If you enjoy setting goals, pushing yourself to improve and being part of a team that wants to perform at its best, you may already have many of the qualities that translate well into sales.
At Caledonia Group, we’re looking for a Sports-Minded Sales Executive who brings energy, discipline, resilience and a competitive mindset to everything they do.
You don’t need previous sales experience. We’re more interested in your attitude, coachability and willingness to improve.
Whether your competitive background comes from sport, fitness, gaming, academics or simply wanting to become the best version of yourself, we’ll give you the training and environment to turn that mindset into valuable commercial skills.
About Caledonia Group
Caledonia Group is a growing sales and marketing company based in Edinburgh, working with recognised brands across a range of industries.
We specialise in customer acquisition and face-to-face brand representation, helping our clients reach new audiences, grow their customer base and strengthen their presence in the market.
Our culture is built around performance, development and progression. We work collaboratively, celebrate results and believe strong teams are built by people who continuously challenge themselves and each other to improve.
What You’ll Be Doing
As a Sales Executive, you’ll work on live client campaigns while developing the communication, commercial and sales skills needed to perform consistently.
You’ll be responsible for:
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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- Representing recognised brands through face-to-face campaigns
- Engaging with customers and building genuine rapport
- Understanding customer needs and communicating products and services effectively
- Developing your sales, negotiation and closing skills
- Learning consumer psychology and what influences buying decisions
- Working towards individual and team performance goals
- Tracking your performance and identifying areas for improvement
- Contributing to a positive, competitive and high-performing team environment
Think of it like training: learn the fundamentals, practise consistently, take feedback, improve your performance and raise the standard.
Why Sports-Minded?
Because many of the qualities that create strong competitors also create strong sales professionals:
Discipline. Resilience. Coachability. Teamwork. Consistency.
We’re looking for people who can handle setbacks without losing focus, take feedback without taking it personally and stay motivated when there’s a goal in front of them.
You don’t have to be an athlete. You just need the mindset.
Performance Creates Progression
At Caledonia Group, we don’t believe progression should simply come with time.
Your development is driven by your performance, consistency, attitude and ability to take on greater responsibility.
You’ll receive:
- One-to-one coaching and mentoring
- Hands-on sales and product training
- Regular sales, leadership and business development sessions
- Ongoing feedback and performance development
For those who perform and want to progress, there are opportunities to develop into team leadership, coaching, business development, campaign management and management.


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What We’re Looking For
You’ll be a strong fit if you’re:
- Competitive and motivated by achieving goals
- Confident and comfortable speaking with people
- Resilient when things don’t go your way
- Coachable and willing to act on feedback
- Self-motivated with a strong work ethic
- A team player who also takes ownership of their performance
- Ambitious and looking for genuine career progression
- Comfortable working in a results-driven environment
What You’ll Get
- Full sales and product training
- One-to-one coaching and mentoring
- Performance-based progression
- Weekly sales, leadership and business development sessions
- Networking opportunities and industry events
- Team socials and company events
- Business development trips
- Annual company gala
- National and international travel opportunities
- A competitive, collaborative and development-focused environment
Ready for Your Next Challenge?
If you’re used to setting goals, taking feedback and pushing yourself to improve, bring that mindset somewhere it can build your career.
Join Caledonia Group in Edinburgh and develop the skills, experience and leadership ability to progress within a growing sales and marketing business.
Apply today to start your next challenge.
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