Butlin's
Sports & Fairground Manager
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Sports & Fairground Manager
Department: Leisure
Employment Type: Permanent - Full Time
Location: Skegness
Reporting To: Connor Dane
Description
To lead the safe, efficient and engaging delivery of all sports, leisure and fairground activities across the resort. The Sports & Fairground Manager will ensure an outstanding guest experience, strong commercial performance, and full compliance with safety and operational standards, while developing a high-performing team.
Key Responsibilities
- Guest satisfaction scores and feedback (NPS)
- Safety compliance and incident rates
- Revenue and participation levels
- Labour and cost control of the P&L
- Team engagement and retention
Skills, Knowledge & Expertise
Operations & Guest Experience
- Oversee the day-to-day operation of all sports facilities and fairground attractions.
- Ensure activities and rides open on time, are fully staffed and meet quality standards.
- Deliver a safe, fun and inclusive guest experience for all ages and abilities.
- Monitor guest feedback and implement improvements to enhance satisfaction.
- Work collaboratively with entertainment, retail and food & beverage teams to maximise guest engagement and spend.
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Health, Safety & Compliance
- Maintain full compliance with ride safety regulations, leisure safety standards and company policies.
- Ensure daily ride and equipment inspections are completed and documented.
- Lead incident investigations and implement corrective actions.
- Manage risk assessments, safe systems of work and emergency procedures.
- Ensure all team members are trained and competent in safety procedures and guest safeguarding.
People Leadership
- Recruit, induct, train and develop sports and fairground team members.
- Create rotas that balance operational need, budget and guest demand.
- Lead by example to create a positive, inclusive and high-energy culture.
- Conduct regular performance reviews, coaching and disciplinary processes where required.
- Drive team engagement and retention, particularly across seasonal teams.
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Commercial Performance
- Manage labour and operational costs in line with budget.
- Identify opportunities to increase revenue through activity programming, upselling and events.
- Monitor KPIs including guest satisfaction, participation levels, revenue and staffing costs.
- Support promotional activity and peak trading periods.
Planning & Organisation
- Plan activity schedules and fairground operation around occupancy, weather and demand.
- Ensure equipment and ride maintenance is scheduled and completed.
- Manage stock and equipment ordering within budget.
- Support peak periods, special events and school holiday programmes.
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