Royal Caribbean Group
Sr. Lead, Public Relations
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Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
About The Company
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries, and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.
Overview Of Role
The Sr. Lead, PR, Communications & Content works closely with the Director, Global PR, Communications & Content to develop and execute the brand’s strategic communications and public relations strategies – with a focus on international markets – to increase brand awareness and affinity for Silversea in the UK, EMEA, AUS/NZ, and APAC. This team member will also work closely with the Manager, Strategic Web Content to support the editorial direction and blog content for the brand’s content hub, Discover by Silversea.
Key Responsibilities
PR & Communications
- Supports the development and management of global PR and Communication strategies and tactics that support Silversea’s marketing strategy.
- Regionalizes global PR strategy to establish goals and priorities in the UK, EMEA, AUS/NZ, and APAC, adapting messaging and tactics to regional nuances and media markets.
- Build and maintain relationships with key journalists and opinion influencers, media outlets, and regional PR agencies and partners.
- Develop and execute proactive media relations strategies, including the development of media materials including press releases, press notes, media briefings, executive talking points, internal communications, etc.
- Partner closely with global PR team and Royal Caribbean Group’s Corporate Communications team on crisis and issues management.
- Partner with regional leadership teams to best align communications strategies with in-market business priorities.
- Track, measure, and report monthly earned media performance.
- Lead and manage PR agency and content partnership relationships, including budget management.
- Lead visiting journalist familiarization (FAM) program.
- Support global PR team as needed.
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Content & Editorial Direction
- Partner closely with the Manager, Strategic Web Content on the editorial direction for the brand’s blog, Discover by Silversea.
- In partnership with content agencies and the Manager, Strategic Web Content, build and manage the editorial calendar for Discover by Silversea that balances brand storytelling, SEO/GEO, and discoverability objectives, and timely, inspirational news content.
- Lead, edit, and approve blog content before publishing.
- Provide direction to content partners and writers, ensuring consistent quality, tone, accuracy, and brand alignment.
- Identify content opportunities that support brand narrative objectives, including PR, paid media, and more, ensuring content and communications work in lockstep to maximize content investment and impact.
- Monitor content performance to refine content strategy.
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General
- Operate as a senior contributor and subject-matter expert, with the ability to influence team members and partners, internally and externally, to support regional business objectives.
- Partner closely with brand, marketing, and regional leadership to ensure consistent messaging and brand narrative globally.
- Act as a trusted advisor to leadership on brand reputation, narrative and positioning, and media strategy.
- Manage budgets, vendors, and agency relationships as needed.
Other duties as necessary.
Qualifications And Education
Education
- Bachelor’s degree in communications or like field.
Experience & Essential Qualifications And Skills
- 7+ years of experience in PR, communications, content, or similar roles, with experience supporting media relations efforts in international markets.
- Proven track record securing earned media coverage and managing complex press relationships with journalists across multiple regions.
- Strong editorial instincts with experience supporting content strategy or blog, using a newsroom mentality.
- Excellent writing, editing, and storytelling skills.
- Experience managing agencies, freelancers, contractors, and junior team members.
- Highly organized, self-motivated, and capable of working with minimal direction.
- Ability to set priorities, handle multiple tasks simultaneously, and manage time effectively to meet tight deadlines.
- Able to maintain confidentiality and exercise a high degree of tact and diplomacy at all levels of the company, as well as with external contacts.
- Proficiency with Word, Excel, PowerPoint.
Financial/Quantitive Responsibilities
- International market budget oversight, including PR Agency fees, OOPs, and press sailings (FAM) budget.
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