Snowflake
Sr Manager, Strategic Events EMEA — 12-Month Fixed-Term Contract (Maternity Cover)
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About the Role
We're looking for an experienced events leader to step into a 12-month fixed-term maternity cover as Sr Manager, Strategic Events EMEA. In this role, you'll drive and execute Snowflake's PAN-EMEA events strategy, lead a team of six (including four direct reports), and you’ll own planning for the next fiscal year. You'll keep EMEA closely aligned with the Global Strategic Events function and work in close partnership with EMEA Field Marketing, Product Marketing (PMM), Demand Generation, Partner Marketing, Communications, and other regional marketing teams. Together you’ll deliver cohesive, high-impact event experiences that fuel pipeline and deepen customer engagement.
This is a hands-on leadership role — you'll be accountable for the performance and development of your team, the planning and reporting rigour behind our Snowflake-owned event series, and the strategic oversight of our highest-profile third-party sponsorships across the region. Your job is to make sure the portfolio as a whole delivers for the business.
You’ll get end-to-end exposure to some of the most visible event investments in enterprise tech, including Davos, Cannes Lions, and Mobile World Congress, alongside Snowflake’s own flagship programmes across the EMEA region.
What You'll Do
- Own PAN-EMEA events strategy and planning: Drive the comprehensive events plan — spanning Snowflake-led events, third-party sponsorships, and partner events — ensuring tight alignment with regional pipeline goals, the Global Strategic Events roadmap, and broader EMEA marketing priorities.
- Lead and develop a team of six: Manage four direct reports and a wider team of six event professionals. Set clear objectives, run development plans and performance conversations, foster a culture of excellence and accountability, and ensure the team delivers consistently at a high level throughout the contract period. You’ll also hire for open roles as needed.
- Plan and report on Snowflake-owned flagship events: Have oversight of and accountability for key Snowflake-led programmes including World Tour and the Data for Breakfast series, as well as EMEA presence at global tentpole events such as Summit.
- Steer strategic third-party sponsorships: Ensure planning, global alignment, and performance oversight for Snowflake's largest third-party event investments — including Davos, Mobile World Congress (MWC), Cannes Lions, Gartner, and SAP conferences. Individual event planning and execution sits with dedicated team members; your role is to steer strategic alignment, cross-functional coordination, and performance management across the portfolio.
- Shape executive programming: Make sure our highest-profile moments, from the Davos storefront to sponsorship hospitality, deliver meaningful C-level engagement with strategic accounts through executive meetings, roundtables, and dinners.
- Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure every event delivers qualified meetings, pipeline contribution, and opportunity acceleration.
- Manage budget and operations: Own accountability for the overall EMEA events budget, covering forecasting, spend management, and ROI analysis across the portfolio. Individual event budgets and vendor/agency relationships are managed by team members; your role is to maintain visibility, enforce financial discipline, and report consolidated performance to leadership.
- Collaborate cross-functionally: Act as the connective tissue between Global Strategic Events and EMEA marketing functions — including PMM, Demand Generation, Partner Marketing, Brand, and Content — to ensure consistent messaging and seamless execution.
- Innovate: Bring fresh ideas and formats that differentiate Snowflake in the market and keep the events programme ahead of the curve.
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What We're Looking For
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- 10+ years in B2B event or field marketing, with 3+ years in leadership roles managing teams and large-scale event portfolios.
- Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS.
- Strong people leader with experience managing distributed teams — comfortable stepping into an established team structure and maintaining momentum from day one.
- Exceptional executive presence, with the ability to engage confidently with C-level stakeholders, both internal and external.
- Experience leading annual events planning: building a portfolio case, a budget and goals, and securing both cross-functional and leadership buy-in.
- Highly collaborative, with a natural ability to align multiple marketing functions and global/regional stakeholders in a fast-paced, high-growth environment.
- Strong financial acumen with experience managing significant event budgets and ROI analysis.
- Comfortable stepping into an established team and programme mid-flight, building context quickly, and delivering impact within a fixed-term engagement.
- Willing to travel across EMEA as needed, including on-site at major events.
- Bachelor's degree required; MBA or equivalent professional experience preferred.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
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