Cengage Group
Sr Marketing Manager
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We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage’s portfolio supports learners across Higher Education (including Gale and international K-12), English Language Learning, and workforce markets.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees at all levels feel empowered to bring their authentic selves to work.
Summary The Senior Marketing Manager owns the design, governance, and performance of international demand campaigns for HED/Gale, ensuring regional teams consistently deliver high-impact, revenue-driving programs. This role operates at the intersection of strategy and execution, setting the campaign framework, decision logic, and measurement standards that make global demand scalable and repeatable.
This role is a senior partner to Content Strategy/Thought Leadership, Events & Customer Programs, Product Marketing, Sales, Marketing Ops, and regional marketing leaders (EMEA, Asia, ANZ). The role provides campaign leadership, prioritization, and optimization, translating business strategy into fewer, stronger programs that drive MQL quality, pipeline contribution, and long-term growth.
What you’ll do here:
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Lead global demand campaign strategy and architecture
- Own and lead the global demand campaign framework for HED/Gale, ensuring campaigns align to portfolio priorities, regional needs, and revenue goals.
- Define campaign objectives, target audiences, offers, channel mix, sequencing, timelines, and success metrics, balancing ambition with operational reality.
- Establish clear campaign standards and guidelines that enable consistency, quality, and scalability across regions.
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Design and operationalize high-impact campaigns
- Build end-to-end global campaign plays that deliver high-quality marketing leads and pipeline impact.
- Translate strategy into clear, actionable campaign briefs and kits that regional teams can implement.
- Guide trade-off decisions to focus effort on the highest-impact campaigns, reducing noise and complexity.
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Provide senior cross-functional leadership
- Partner closely with:
- Content Strategy/Thought Leadership to build compelling narratives, offers, and assets aligned to demand goals.
- Events & Customer Programs to integrate events and webinars into cohesive, conversion-focused journeys.
- Product Marketing to align campaigns to value propositions, personas, proof points, and product priorities.
- Sales and regional marketing leaders to ensure campaigns support sales motions and local market dynamics.
- Act as a senior connector across teams, proactively identifying gaps, risks, and opportunities.
- Partner closely with:
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Enable and influence regional execution
- Deliver region-ready campaign toolkits, including messaging frameworks, assets, timelines, and reporting expectations.
- Support EMEA, Asia, and ANZ teams through office hours, enablement sessions, and implementation advice, balancing global strategy with local needs.
- Incorporate regional feedback and performance insights into continuous campaign improvement.
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Own performance, optimization, and learning
- Partner with Marketing Ops / RevOps to ensure clean execution, reliable attribution, and consistent measurement.
- Track and analyze MQL volume and quality, conversion rates, pipeline contribution, and velocity.
- Lead optimization and test-and-learn efforts to improve in-flight and future campaigns.
- Maintain a campaign performance and learning backlog to help the team scale, refine, or retire campaigns.
Skills you will need here:
- Deep experience in demand marketing and global campaign leadership, with a proven ability to drive pipeline impact, not just activity.
- Strong track record designing integrated, multi-channel demand programs across email, paid media, social, search, web, events, and partners.
- Ability to operate as a senior cross-functional leader, influencing across teams.
- Highly organized, systematic planner who can manage through complexity and build simple solutions.
- Strong analytical and strategic skills, comfortable using funnel data to guide decisions and priorities.
- Clear, confident communicator—able to set direction, explain trade-offs, and drive alignment.
- Experience working in global or international marketing environments strongly preferred.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Typically 8+ years proven experience in campaign marketing, demand marketing, or related roles.
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About Cengage Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.
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