VoucherCodes
Sr. Social Media Manager/Head of (Mat Cover)
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Description
Position at RetailMeNot
With over 15,000 five-star reviews, VoucherCodes is the UK's biggest and most trusted voucher site. Partnered with big brands like adidas, Samsung, John Lewis, Travelodge and Domino’s Pizza, we receive over 8 million visits per month. Right now, we’re looking for a Senior Social Media Manager to join our Digital Marketing team.
As our Senior Social Media Manager / Head of Social (Maternity Cover), you’ll step into a high-impact role driving our 2027 social media strategy and commercial growth. Reporting to the Director of Digital Marketing, you will lead a growing social team to translate high-level business targets into thumb-stopping, high-converting creative content. You’ll act as the strategic driver and commercial liaison for social media, balancing brand storytelling with revenue generation. In this role, you will oversee our organic presence, manage partner content fulfilment, guide channel expansion into YouTube and Reddit, and lead a talented in-house execution team.
Key Responsibilities:
Strategic Leadership & Revenue Growth
- Direct and execute our 2027 social strategy, aligning platform KPIs directly with commercial targets to hit our revenue goal.
- Directly line manage and develop our social team, fostering a culture of high performance and continuous learning.
- Partner closely with Partnerships to identify, pitch, close, and execute high-value sponsored content packages for retail partners.
- Direct the social media budget with precision, ensuring maximum ROI across paid and organic efforts while acting as the primary point of contact for leadership.
- Regularly report back to the business on social commercial performance, engagement metrics, and campaign ROI, translating complex data into actionable insights.
Channel & Content Strategy
- Define and execute a bespoke strategy across our core platforms (Instagram, TikTok, Facebook), keeping our audience engaged while maintaining our target engagement rate.
- Guide our new Content Lead on launching and establishing our strategic presence on YouTube and Reddit to boost search and AI discovery.
- Oversee our influencer strategy, creator operations, and contract negotiations, collaborating with PR to amplify brand reach and sentiment.
- Maintain a robust social media crisis management framework to protect brand reputation in a fast-moving digital environment.
Collaboration & Execution
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- Collaborate with Partnerships and Marketing teams to build a cohesive social calendar that supports retail partners across key sectors.
- Work hand-in-hand with internal Design, UX, VIP, and Campaign teams to deliver premium, on-brand video assets across business functions.
- Work alongside Paid Media stakeholders to ensure organic top-performers translate into high-converting ad assets.
- Spearhead the growth and engagement of our unique on-site community of code submitters, turning users into active brand advocates.
Performance & Tech Stack
- Act as the internal voice for social, educating C-suite and department heads on the value of social investment.
- Drive data optimisation using social listening tools and internal metrics to keep the brand ahead of algorithm shifts and emerging trends.
- Evaluate and manage the social tech stack (scheduling tools, CRM integrations, AI automation) to maximise team efficiency.
Job Qualifications:
- Experience: 5–7 years of social media experience in-house or agency, with a proven track record of team management and strategy execution.
- Commercial Mindset: Strong commercial awareness; you understand how social media drives brand reach, customer acquisition, and direct ad revenue.
- Hands-On Video Creator: Comfortable both behind and in front of the camera, with strong mobile-first video editing skills (hooks, pacing, Reels/TikTok formats).
- Leadership & Collaboration: Experience managing direct reports and budget allocation while working cross-functionally with Sales, Design, and Marketing.
- Influencer & Paid Awareness: Strong working knowledge of creator management/negotiations, plus a foundational understanding of paid social performance drivers.
Our Benefits:
- The flexibility to get that perfect work/life balance with hybrid working - especially when balancing work with family or personal commitments.
- A supportive, inclusive culture; we care about each other, our customers and our planet.
- Two uninterrupted hours a week dedicated to your personal development.
- Pension, with employer contributions up to 8%.
- Subsidised gym membership.
- Private medical insurance.
- Employee Assistance Programme.
- Free lunch from JustEat for Business when you’re in the office.
- Regular social events.
- 16 hours volunteering time per year along with donation matching.
- Enhanced parental leave, with specific support in place for returning to work parents.
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Join us at our bright, spacious open-plan office. Situated in the heart of London, we occupy all three floors of Yeoman House in Clerkenwell. The area is home to a wonderful array of cafés, restaurants, pubs and galleries. For the more adventurous, there's some of the best street food London has to offer right on our doorstep. We don’t expect you to be in the office every day - there’s plenty of flexibility so you can achieve a great work/life balance.
About Ziff Davis Shopping
VoucherCodes is part of Ziff Davis Shopping, which helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our US brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run VoucherCodes, one of the leading discount code brands in the UK.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then VoucherCodes is the place for you.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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