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Step into Public Relations (PR) - Virtual Insight Programme

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This is a virtual insight programme.
Are you a school leaver (18+), undergraduate or graduate who is interested in understanding what PR is really about? Are you keen to learn about how to create viral social media content, how to build influencer campaigns or how your natural passions in fashion, politics or even climate change can be linked to a career in PR? If the answer is yes, then join our virtual insight programme and Step into PR!
About The Programme
You may not be sure what PR really is and the exciting opportunities it provides. Perhaps you may have an interest in areas such as politics, charities, fashion, technology, content creation, beauty or law (or even a combination of them all!) but are unsure of how these interests can connect to viable career options.
Designed to inspire and engage school leavers (18+), undergraduate and graduate students from a Black, Asian and/or ethnically diverse background, the Step into PR Programme is a 5-day virtual education programme that explores what a career within PR & Communications can look like for you.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
With accessibility in mind, no experience is required to take part. The programme is completely virtual (involving only two-morning masterclasses a day) and you can be based anywhere in the UK! The programme is led by practitioners from across the industry who, over one week, immerse you into the working world of PR.
Programme Outline
Running From Monday, October 26th – Friday October 30th 2026, The Virtual Step Into PR Programme Will Provide You With The Opportunity To Build Your Confidence, Network With PR Professionals Across a Range Of Different Industries, Enhance Your CV And Explore a Variety Of Career Options Available To You Within The PR Industry. Example Sessions Include
- Introduction to PR by Freuds
- Introduction to Public Affairs by Kekst CNC
- Introduction to Crisis Communications by Firstlight
- Introduction to Creative Campaign Creation by B. The Communications Agency


Get help with your application
Your very own career expert that helps elevate your application to the next level.
By the end of the week, you will have an understanding of the wide range of opportunities available within communications and the confidence to apply for work experience and internship opportunities, starting with the Taylor Bennett Foundations’ very own Summer Stars Internship programme (2027) or work experience weeks within our employer network.
Programme Eligibility
- You must be from a Black, Asian and/ or minority ethnic background.
- You must be a school leaver (18+), undergraduate student or graduate (from any subject background)
- You must be interested in learning about a career in PR and Communications.
- You must be able to commit to the full virtual programme (two virtual sessions per day from 10.00am-1.00pm).
- Enthusiastic, curious and willing to learn!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills