SKIMS
Store Leader, Westfield, White City, London
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Department: Retail EMEA
Location: Westfield, White City
Description
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.
Role: Store Leader
As Store Leader, you will be responsible for leading one of our highest-volume UK locations at Westfield London. This role is ideal for an experienced retail leader who thrives in a fast-paced shopping centre environment, understands the unique demands of high footfall trading, and has a passion for developing teams while delivering exceptional customer experiences.
You will lead from the front, building a high-performing team, driving commercial results, and ensuring operational excellence across every aspect of the business. Working closely with regional leadership and cross-functional partners, you will bring the SKIMS brand to life through exceptional service, strong commercial acumen, and inspirational leadership.
Key Responsibilities
Leadership & People
- Lead, inspire and develop a high-performing management and store team.
- Recruit, coach and retain exceptional talent while building a strong succession pipeline.
- Foster a culture of accountability, collaboration and continuous development.
- Lead performance management, coaching and recognition to drive engagement and results.
- Champion the SKIMS values and create an inclusive, customer-first culture.
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Customer Experience
- Deliver an elevated, personalised customer experience that reflects the SKIMS brand.
- Lead from the sales floor, coaching the team in real time to maximise service and conversion.
- Build a team of knowledgeable product experts who confidently educate and engage customers.
- Monitor customer feedback, NPS and service metrics to continually improve the customer journey.
Commercial & Operational Excellence
- Drive sales performance through strong commercial leadership and effective floor management.
- Own key business metrics including sales, payroll, productivity, inventory, shrink and labour.
- Analyse business trends and adjust trading strategies to maximise opportunities.
- Ensure exceptional standards of merchandising, replenishment and visual presentation.
- Maintain operational excellence across scheduling, stock management, compliance and store processes.
Shopping Centre Leadership
- Demonstrate experience successfully leading within a high-volume shopping centre environment where customer traffic, peak trading periods and operational complexity require strong leadership and agility.
- Partner effectively with Westfield management, centre operations and neighbouring retailers when required.
- Lead the business through key trading events including weekends, holidays, promotional periods and seasonal peaks while maintaining exceptional service standards.
- Understand the importance of conversion, traffic, clienteling and repeat business within a premium shopping centre environment.
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Cross Functional Partnership
- Collaborate with Retail Operations, Visual Merchandising, HR, Planning and regional leadership.
- Provide feedback on customer trends, product opportunities and operational improvements.
- Support new initiatives and continuously seek opportunities to improve performance.
Skills, Knowledge and Expertise
- 5+ years of retail leadership experience managing high-volume stores.
- Previous experience leading within a premium shopping centre environment (Westfield or comparable destination preferred).
- Proven ability to lead, coach and develop high-performing teams.
- Strong commercial acumen with experience managing sales, payroll, labour and operational KPIs.
- Experience delivering exceptional customer service within a premium or luxury retail environment.
- Strong organisational skills with excellent attention to detail.
- Passion for product, styling and visual merchandising.
- Excellent communication and relationship-building skills.
- Adaptable, solutions-oriented and comfortable working in a fast-paced, growing business.
- Flexible to work evenings, weekends, bank holidays and peak trading periods.
What We're Looking For
We're looking for a hands-on retail leader who enjoys being on the shop floor, coaching teams, engaging with customers and driving commercial success. You'll thrive in a fast-paced shopping centre environment, lead with energy and accountability, and be passionate about creating an exceptional customer experience that reflects the SKIMS brand.
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