Zachary Daniels
Store Manager
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Store Manager | Cardiff | Up to £33,000 + Bonus
Are you an experienced Store Manager who loves great products, brilliant customer experiences, and leading a team?
Do you have a genuine connection to the sea, outdoors, or active lifestyle, and want to work for a B Corp certified brand that puts people, product, and the planet at the heart of what it does?
We're looking for a Store Manager in Cardiff to lead an exciting retail store for a growing, purpose-led outdoor lifestyle brand.
This is a role for someone who wants to do more than simply run a store. You'll be responsible for the commercial performance of the business, but you'll also have the opportunity to make the store a genuine part of the Cardiff community, building relationships with customers and bringing the brand's passion for the sea and outdoors to life in the city.
Why Join?
- Salary up to £33,000, depending on experience
- Discretionary bonus scheme
- 33 days holiday, including bank holidays, plus your birthday off!
- 60% staff discount!
- Pension and life assurance
- Wellbeing benefits and Employee Assistance Programme
- Cycle to Work scheme and a range of other perks
- Paid volunteering opportunities
- Training and development opportunities
- Regular company events and a genuinely purpose-led culture
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The Role
As Store Manager, you'll take ownership of the day-to-day running and commercial performance of the store, while leading and developing a passionate retail team.
You'll be responsible for:
- Leading, coaching, and developing your team to deliver an exceptional customer experience
- Driving sales, KPIs, and overall store performance, taking ownership of the P&L
- Creating a welcoming, knowledgeable, and engaging store environment
- Building strong relationships with customers and the local community
- Bringing the brand to life through events, partnerships, and local activations
- Managing stock, visual merchandising, rotas, and operational standards
- Feeding customer and local market insight back into the wider business
What We're Looking For
We're looking for an experienced Store Manager from premium fashion, lifestyle, outdoor, or specialist retail who knows how to lead from the front.
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You'll ideally have:
- Proven experience managing a retail store and delivering against sales and KPI targets
- Strong people leadership skills with a genuine passion for developing others
- A commercial mindset and confidence managing store performance and costs
- Excellent customer service instincts and the ability to build lasting customer relationships
- A passion for the sea, outdoors, sustainability, or an active lifestyle
- The energy and personality to become a recognisable face of the brand within Cardiff
This is a fantastic opportunity to join a fast-growing, B Corp certified brand with a strong environmental purpose and a real passion for product, people, and the outdoors.
If you're a Store Manager, Retail Manager, or experienced Assistant Manager ready to step up and you're looking for a role where you can combine commercial retail leadership with something you genuinely care about, we'd love to hear from you.
Apply now to find out more.
Zachary Daniels is a Niche, National & International Recruitment Consultancy. BH37236
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