Wynnstay Group PLC
Store Manager - Oswestry
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Role Overview
All the relevant skills, qualifications, and experience that a successful applicant will need are listed in the following description.
Wynnstay Group is seeking an entrepreneurial, commercially driven Store Manager to lead one of our established stores and take ownership of its continued growth and success.
This is much more than a traditional retail management role. You will have the opportunity to run the store as a local business: setting the pace, driving sales performance, identifying new commercial opportunities, and building a strong presence within the surrounding agricultural community. You'll combine hands-on operational leadership with a proactive, entrepreneurial approach to growing the customer base and increasing the store's market share.
Working closely with farmers, rural businesses, and local customers, you'll develop a strong understanding of their needs and ensure the store provides trusted advice, relevant products, and an exceptional level of service. You'll maintain existing relationships while actively seeking new business, spotting opportunities, and inspiring your team to confidently promote the full range of Wynnstay products and services.
As Store Manager, you'll have overall responsibility for sales targets, financial and operational performance, stock management, compliance, and team development. You'll create a high-performing, commercially focused culture in which colleagues feel motivated, customers feel valued, and new ideas are encouraged.
This is an exciting opportunity for an experienced agricultural or retail leader who enjoys being visible in the local community, thrives on achieving targets, and wants the freedom to make a genuine impact. You'll have the autonomy to bring your ideas to life, backed by the resources, expertise, and support of an established national agricultural business during an exciting period of growth and transformation.
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Responsibilities
- Taking overall responsibility for the store, including the performance of its sales, team, stock management, and operational efficiency
- Driving sales growth by retaining and expanding the customer base, maximizing product sales through proactive selling and customer engagement
- Ensuring a high standard of customer service is consistently delivered, maintaining strong relationships with existing customers, and actively developing new business opportunities
- Providing clear leadership, support, and ongoing development to store staff, fostering a motivated and high-performing team culture
- Ensuring the store is well-stocked, well-merchandised, and always maintained to a professional standard
- Completing regular stock takes accurately and within the specified timeframe
- Implementing and participating in promotional campaigns
- Conducting colleague reviews to assess training needs and build career development paths
- Managing and resolving customer or staff issues with professionalism and confidence
- Taking responsibility for Health & Safety on site
- Ensuring compliance with Wynnstay policies, procedures, and regulatory requirements
- Maintaining effective communication with key internal stakeholders to ensure smooth operations and alignment with business objectives
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What we're looking for
Essential
- Commercial and practical awareness of the agricultural industry and the competitive landscape
- Enthusiastic, hungry, and actively seeking new opportunities through various initiatives
- Enjoys working as part of a team and has strong leadership skills with the ability to motivate others
- Effective communicator and resourceful in solving problems
- Experience with computers and basic software packages
- Knowledge of the regulations surrounding the portfolio of products sold
- Awareness of Health & Safety in the workplace
- Significant experience managing a high-volume retail environment
- Proven ability to deliver strong commercial and operational results
- Demonstrated success in leading, coaching, and developing large teams
- Strong financial and commercial acumen
- Experience managing budgets, payroll, and key business metrics
- Excellent organizational, communication, and problem-solving skills
- Ability to manage multiple priorities within a fast-paced environment
- Strong understanding of compliance, health and safety, and operational controls
Desirable
- AMTRA SQP/RAMA qualified (training will be provided)
- Basis Storekeeper qualified (training will be provided)
- Multi-site leadership exposure
- Experience supporting regional or business-wide projects
- Formal leadership or management qualification
- Experience developing future leaders and succession planning
Benefits
- Competitive salary and management bonus package
- Employee Assistance Programme with BUPA
- Company profit related pay scheme
- Life Assurance x2 Salary upo
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