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About us
At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.
Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.
Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.
When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.
About the role
As Store Planner, you’ll play a key role in helping shape how our stores perform, using data, insight and commercial thinking to make informed decisions that drive business performance.
You’ll analyse product and store performance, turning data into clear, actionable insights that support the wider Commercial team. Working closely with our Store Format teams, you’ll oversee store refits and new store openings, making sure projects stay on track, on time and deliver the right customer experience.
You’ll also work alongside the wider Merchandising team to optimise our product ranges, support range clearance and ensure the right products are in the right place at the right time. It’s a varied role that combines commercial analysis, store planning, project management and merchandising, giving you the opportunity to make a real impact across our store estate.
What you’ll be responsible for
- Maintaining and updating individual store range plans, working closely with Buyers to support new range launches and product roll-outs.
- Reviewing sales performance and space productivity to identify trends, opportunities and areas for improvement.
- Carrying out post-launch reviews of new stores and refits, sharing key insights and recommendations with the wider business.
- Identifying the right stores for new product development and supporting the successful introduction of products across the store network.
- Working collaboratively with the wider Merchandising and Buying teams to provide insight and support commercial decision-making.
- Managing multiple projects and priorities at the same time, ensuring key deadlines are met and essential activity stays on track.
- Using data, insight and commercial understanding to help ensure the right products are in the right stores, at the right time for our customers.
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We’re looking for someone who has
- Experience within a retail, merchandising, store planning or commercial environment.
- Strong analytical and problem-solving skills, with the ability to turn data into clear, actionable recommendations.
- Good numerical ability and confidence working with sales, product, store and space performance data.
- Strong commercial awareness and an understanding of what drives retail performance.
- Experience managing projects or working across multiple priorities and deadlines.
- Excellent stakeholder management and communication skills, with the ability to influence and collaborate across different teams and levels.
- Proficiency in Microsoft Excel and Google Sheets; Power BI or other data visualisation experience would be desirable but not essential.
- Strong attention to detail and excellent organisation skills.
- A curious and proactive mindset, with the confidence to challenge, investigate and identify opportunities for improvement.
- The ability to work independently while also contributing effectively within a wider team.
- A flexible and adaptable approach, with the ability to thrive in a fast-paced retail environment.
- A genuine focus on the customer, using insight to help ensure the right product is in the right place at the right time.
Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running. If the role sounds like it would be a great fit for you and you're confident that it suits you, we'd love you to apply.
Room to grow
Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.
For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.
Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.
Our DFS Group benefits
We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:
- 23 days holiday, plus the option to buy up to 5 more
- Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year
- Health cash plan from £2 a month, with everyday cashback
- Employee Assistance Programme for support when you need it
- Extras like flu vouchers, menopause support and health check
- Pension with company contributions
- Life assurance for peace of mind
- Sharesave scheme to save each month and invest in our future
- Structured induction from day one
- Access to our Learning Hub and skills workshops
- Leadership development and apprenticeship programmes
- 30% colleague discount, plus 15% for friends and family, three times a year
- Discounts and cashback at hundreds of retailers
- SmartTech scheme to buy tech up to £1,000 through salary sacrifice
- Cycle to Work scheme for bikes and accessories up to £1,500
- Electric vehicle lease scheme with Octopus to help you save and reduce your impact
- One paid volunteering day each year
Equal opportunities
We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.
We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.
If your experience does not quite match every part of the role, we’d still love to hear from you.
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