Fella and Jones
Store Planning Manager

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Store Planning Manager / Senior Branch Merchandiser
Salary: Up to £65,000
Location: London – 4 days office 1 day from home.
We are partnering with a high-growth fashion brand entering an exciting phase of international expansion. Seeing double digit growth across all channels. The business plans to grow their existing store portfolio from 11 to 35+ internationally. The business is looking for an experienced Store Planning Manager / Branch Merchandising Manager to help shape and deliver this growth.
This is a highly commercial role with responsibility for ensuring every store has the right stock, in the right quantities, at the right time. You will oversee new-store stock packages, space and range planning, allocation and replenishment, while trading the existing portfolio across both full-price and outlet channels.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Graduate Consultant — 2026 Scheme
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StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
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Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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The Role
- Support the international expansion strategy as the store portfolio grows from 11 to 35+ international locations.
- Build tailored opening stock packages for new stores, reflecting location, customer profile, space and sales potential.
- Manage branch planning, grading, clustering and range allocation across full-price and outlet stores.
- Trade stores in season, identifying opportunities and risks across sales, stock, availability and markdown.
- Recommend stock movements, replenishment and rebalancing to maximise sales and reduce terminal stock.
- Review store performance and provide clear, commercially focused recommendations.
- Partner closely with Buying, Merchandising, Retail, Operations and Logistics.
- Improve reporting, processes and store-planning tools as the retail estate grows.


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About you
- Strong experience in branch merchandising, store planning or retail merchandising within fashion or a related consumer sector ideally with international experience.
- Experience managing both full-price and outlet channels.
- A clear understanding of stock packages, allocation, replenishment, grading and in-season trading.
- Comfortable working within a fast-paced, growing business where priorities can change quickly.
- Strong communication skills and the confidence to influence senior stakeholders.
- International retail exposure would be highly advantageous.
- Advanced Excel skills are essential.
This is a brilliant opportunity to join an ambitious brand at a pivotal stage of its growth and play a central role in building an international store portfolio.
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