The Fold London
Store Supervisor

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Job Title: Store Supervisor
Department: Retail stores
Reporting to: Area Manager
Contract type: Permanent, 40 hours per week – with flexibility to work weekends and evenings
Location: The Fold’s Royal Exchange store as main location, with flexibility across REX & Chelsea store
About the Fold:
The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.
With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally.
As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.
You can explore our world at www.thefoldlondon.com and find us on Instagram, LinkedIn, and Facebook as @thefoldlondon.
Role Overview:
Responsible for the overall day-to-day running of the store, leading the team and ensuring smooth operations across all areas of the business. Driving sales performance and key KPIs, whilst ensuring the team delivers Fold's gold-standard customer service, product knowledge and styling advice. As the most senior person in store, taking ownership of store performance, team development, operational excellence and creating an exceptional customer experience
Key Responsibilities:
Customer Service and Sales KPI’s
- Being commercially minded, driving the store success by identifying sales opportunities and store growth and reporting to the manager on store performance.
- Uses and understands weekly reporting: completes the weekly trade for Royal Exchange Store – providing weekly commercial feedback from the week
- Monitor competitor activity and local trading patterns and report to the manager.
- Actively reports back to the wider business on customer feedback / trends
- Monitor competitor activity and local trading patterns and report to the manager
- Work alongside the styling team to deliver sales targets and ensure sales KPIs are met. Deliver daily team briefings to motivate the team to achieve sales providing support and direction where needed and using coaching/ training to help staff reach their potential.
- Handle customer service issues and challenges in a professional and calm manner.
- Understands the customer personas and is able to identify her in store
- Ensures The Fold “tone of voice” is being used with the customer from all team members
- Be highly confident with one on one and personal styling appointment
- Build outfits / style the collection with clients
- Oversee alteration process from start to finish
- Be The Fold brand ambassador and role model for the rest of the team with selling technique / upselling
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Client base
- Implement CRM initiatives to develop a clientele book, including innovative ways to increase customer loyalty, retention, satisfaction and spend whilst building up a personal client base and oversee your own clientele book.
- Support Store stylists with building and maintaining their client base
- Be proactive in building recognition of The Fold, including involvement in brand events
General store tasks and team Support
- Main Key holder for Royal Exchange store (first point of contact in an emergency)
- Manages supplies / facilities management (consumables, hangers, water, snacks, drinks, cleaning supplier etc)
- Perform managerial duties in the manager’s absence including opening/closing checklists, organising the daily run and day to day processes.
- Work closely with the manager to find ways to encourage/incentivise the team in a creative and productive way.
- Assist manager in organising, planning and implementing store strategy.
- Delegate tasks effectively and appropriately to create a self-managing team.
- Complete product training with team members to maintain high levels of product knowledge.
- Set, communicate and maintain the Fold gold standards across the store with the team, including ensuring all employees adhere to company policies and guidelines.
Stock Management
- Support with VM moves to ensure they are aligned with new monthly drops
- Process delivery up to ensure current collection is replenished and up to date
- Monitor and maintain store inventory and stock levels through working closely with the Merchandising team, monthly stock takes, weekly cycle counts and report results.
- Understands & manages stock and zero sellers, plan ahead for new season deliveries with regards to space planning and re-calls
- Assist with stock takes
About You:
- Must have previous Supervisor experience in store, boutique, styling or a similar environment
- Have a strong understanding of KPIs within a retail environment and how to deliver these through the team
- Is a people Manager who can lead and manage the team in a kind & humbitious manner (ambitious in a humble way)
- Be familiar with high-end sales processes, behaviours, customers and brands
- Be passionate about styling and building customer relationships
- Be a committed energetic, motivated contributor to The Fold, going above and beyond the role with a proactive attitude to work as part of The Fold team
- Understand the importance of styling as well as the behind the scenes/administrative aspects of the role


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Benefits & Perks:
We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:
- 33 days holiday (25 days + bank holidays) + option to buy more!
- Pension scheme
- Salary sacrifice options (pension & childcare)
- Financial wellbeing platform to support your financial goals
- Generous uniform allowance per season
- Bike to work scheme to save on bikes & equipment
- Employee Assistance Programme (confidential wellbeing support when you need it)
- Eye care support
- Enhanced maternity pay
- Friends & family discount – enjoy 50% off full retail price
- Monthly social events, plus summer & Christmas parties
- Summer hours
- Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
- Opportunities to give back through volunteering with our charity partner, Smart Works
Why The Fold
- A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
- Opportunity to play a highly visible role in a growing premium fashion brand
- Direct exposure to the leadership team and key strategic initiatives
- Broad and genuinely commercial remit with real influence on business performance
- Opportunity to help shape the next stage of international and operational growth
- Entrepreneurial environment with high levels of ownership and autonomy
- Collaborative culture with ambitious plans for the future
- Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.
Diversity and Inclusion
We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.
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