Candles & Oud
Strategic Viral Marketer - Organic Social
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Company Description
Candles & Oud is a British fragrance house dedicated to making exceptional Oud easy to discover, wear and enjoy. The brand blends the richness of Oud with modern East–West perfumery to create distinctive, long-lasting fragrances for people, their homes and the gifts they give. Its collection includes parfum, candles, reed diffusers, body care and grooming, all crafted with performance, thoughtful presentation and accessible value in mind. Through products, education and personal guidance, Candles & Oud is working towards a future where Oud is a natural part of modern British life. The company culture is shaped by the CAO Standard: Compassion, Ambition and Ownership, and driven by the promise that everyone should Feel Exceptional.
Role Description
The Strategic Viral Marketer – Organic Social will lead the development and execution of organic social media initiatives to grow brand awareness, engagement and community for Candles & Oud. This full-time, on-site role in London involves:
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- Planning and managing content calendars across key social platforms
- Crafting platform-specific posts
- Optimizing content for reach, shares and saves
- Identifying and leveraging trends, memes and cultural moments
- Collaborating with creative and product teams to develop highly shareable assets
- Testing new content formats to drive viral potential
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The Strategic Viral Marketer will analyze performance data, refine strategy based on insights, and actively engage with the online community through comments, messages and collaborations. The role also requires close partnership with marketing, retail and e-commerce teams to ensure organic social supports launches, campaigns and long-term brand storytelling.
Qualifications
- Strong experience in organic social media strategy, including planning content calendars, defining growth tactics and aligning social with broader brand goals.
- Proven ability to create engaging, shareable content (copy, short-form video, imagery) tailored to platforms such as Instagram, TikTok, YouTube Shorts and emerging channels.
- Skill in social listening, trend spotting and cultural insight gathering, with the ability to translate trends into brand-appropriate, viral-ready concepts.
- Competence in analytics and optimization, using platform insights and third-party tools to track performance, run experiments and continually improve results.
- Experience in community building and management, including responding to comments, managing DMs, encouraging user-generated content and nurturing advocates.
- Understanding of brand storytelling and visual identity, with the ability to work closely with designers, videographers and photographers to produce cohesive campaigns.
- Comfort working on-site in a fast-paced environment, with strong organizational skills, attention to detail and the ability to manage multiple projects and deadlines.
- Excellent written and verbal communication skills in English, with a clear, modern tone suitable for luxury and lifestyle audiences.
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