Dominus
Strategist (Meta Ads | Marketing Agency)
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About the Role
We run Meta ads for high-ticket businesses (B2B mostly, some B2C). We have worked with some of the biggest businesses in the world and have generated over $180M for our clients from Meta ads. We're hiring a Strategist to lead a pod of 10–12 client accounts and own their results.
The Strategist is the top of the pod. The Client Success Manager reports to you. The designers and video editors report to them. Everyone below you executes; you decide what they're building, and whether it makes the client money. When a client gets results, that's you. When they don't, that's also you. There is nobody above you to point at.
What You'll Do
Every client runs the same core system: Meta ads driving booked calls for a high-ticket offer, B2B and B2C. You lead 10–12 of those accounts. Your job is to make that system produce qualified booked calls on every one of them, and to know exactly why it is or isn't working at any moment.
A normal week:
- Get on calls with clients and own the strategy conversation: what's working, what isn't, what we're doing next, and why.
- Read the full funnel on every account — spend, CPL, cost per booked call, show rate, close rate — and decide what changes this week.
- Make kill/scale decisions on ads and defend them with numbers, not opinions.
- Lead your pod. The CSM runs the day-to-day and the creative team through them; you set the direction, check the work, and are the final word on every account: which angles to test, what creative to brief, what the landing page needs to say.
- Get into Ads Manager yourself when it matters. This is not a pure "ideas" seat. You can push the buttons and prove your own calls.
- Diagnose the whole machine, not just the ads: offer, landing page, follow-up, booking flow, sales handoff.
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What You Need
We charge more than most of our competitors. That only works if our strategy is better than theirs. That's where you come in. The honest bar: you know enough to run your own agency, and you'd rather run great accounts than deal with payroll, sales, and churn.
- 3+ years running Meta ads for lead generation — high-ticket services, coaching/consulting, info products, or agency-side
- You've personally owned kill/scale decisions on real budgets and can walk us through the numbers on accounts you've run
- You've led people before — a team, a pod, or contractors — and they got better because you were in charge
- Full-funnel literacy: you can follow CPL through to cash collected and find the leak without being told where to look
- Direct-response instincts: you can judge a hook, fix an angle, and tell a designer why an ad won't work before it spends a dollar
- Founder-level communication in clear, easily understood English. Our clients are US founders paying premium prices, and you have to hold the room on a strategy call. Non-negotiable.
- Full-time and all-in. We're a US company.
- GoHighLevel experience, and enough sales exposure to understand what happens after the call gets booked.
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The Deal
$4,000/month base plus a monthly bonus tied directly to client results. Strategists doing this well add another $2,000–$4,000 on top of that every month, our top performers clear $8k+/month. Your ceiling is your clients' results, and what you make reflects that.
Who We Are
Dominus is not an agency. We're a growth partner for high-ticket businesses, and we hold to a standard we call The Dominus Way (read about it on our website).
Six values run this company. They decide who we hire and who we keep:
- Only people matter. Behind every number is a person. You'll treat clients and teammates that way, on the good days and the hard ones.
- Data drives decisions. We don't run on opinion or vibes. You bring evidence, you read the numbers, and you change course when the data says so.
- Relentless innovation. The way we did it last quarter is not the way we'll do it next quarter. You improve the work instead of defending it.
- Radical accountability. When something breaks, you own it. No blame-shifting, no excuses, no quiet hoping nobody noticed.
- Integrity always. You do the right thing when no one is watching, including when it costs you something.
- Long-term sustainability. We build relationships and results that last. We don't trade a client's trust for a short-term win.
How to Apply
If you qualify, I will send you a message and will ask you to send a 2–3 minute video.
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