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Mediaplus Connect is part of Mediaplus UK, the UK's only media agency built on the principles of behavioural science. Founded in 1982 with a deliberate mission to shake up a network-dominated industry, we are still proudly independent more than 40 years later, with over 160 people across London, Manchester, and Birmingham. Here in Birmingham, Mediaplus Connect is a small, close-knit team, the kind of place where you know everyone, decisions get made quickly, and your work has a visible impact from day one.
But small does not mean limited. Alongside Mediaplus UK, we sit within House of Communication UK, an integrated group bringing together media, creative, social, platform, and behavioural science, backed by Serviceplan Group's global network across 23 countries. That means you get the feel of a boutique agency with the resource, tools, and expertise of something much bigger behind you.
We cover the full spectrum of media planning and buying, from client leadership and channel planning to programmatic, SEO, data, and influencer marketing. We also have teams dedicated to DE&I, wellbeing, sustainability, and culture, because we think the way an agency treats its people is directly connected to the quality of work it produces.
The Role
Mediaplus Connect are looking for a Strategist to join our growing team and play a central role in shaping the thinking behind our client work, new business opportunities and wider agency proposition.
This role sits at the heart of the team, helping to uncover the insights, behaviours and opportunities that inform effective media strategies. Working with the team to grow new accounts and across a range of clients and categories, you will develop clear, evidence-based thinking that connects client business challenges with media solutions capable of delivering measurable impact. You will help to ensure that strategies are not only compelling on paper but are translated into effective plans and outcomes. From audience understanding and market analysis to campaign effectiveness and growth opportunities, you will play a key role in helping clients make better decisions.
As part of the House of Communication, you will develop a strong understanding of our wider capabilities, identifying opportunities to bring together different disciplines and specialist expertise to create more effective solutions for clients.
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We are open to different levels of experience and seniority for this role. What matters most is your ability to think strategically, challenge constructively, uncover meaningful insights and translate them into clear recommendations that clients can act upon.
Given the nature of the role, strong attention to detail, intellectual curiosity and a passion for understanding people and behaviour are essential. We are looking for someone who enjoys solving problems, asking questions and helping both clients and colleagues see opportunities they may have otherwise missed.
What We Are Looking For
- A minimum of 3 years' experience working within a media strategy, communications planning or a related strategic role within an agency environment.
- An analytical thinker who enjoys getting to the root of a client challenge.
- A naturally curious individual who enjoys asking questions, challenging assumptions and uncovering opportunities that others may have missed.
- Strong experience developing media, communications or audience strategies that deliver against business objectives.
- The ability to turn research, data and insight into clear, actionable recommendations
- A strong understanding of the media landscape and the role different channels play within an effective communications strategy.
- Confident presenting strategic thinking to clients and internal stakeholders.
- Strong communication skills, with the ability to simplify complex information and tell a compelling story.
- Experience working collaboratively across multiple disciplines and bringing together different perspectives to create stronger outcomes.
- Commercial awareness, with the ability to identify opportunities to grow client relationships and add value.
- A proactive approach, with the confidence to challenge thinking and contribute new ideas.
- Excellent attention to detail and a commitment to producing high-quality work.
House of Communication Colleagues Should Develop
- A strong understanding of the breadth of services available across the group.
- The ability to identify opportunities for integrated thinking and cross-functional collaboration.
- Confidence in translating behavioural, audience and media insight into compelling client recommendations.
- A strong understanding of how strategic thinking can create both client value and commercial opportunities.
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Key Responsibilities
- The development of insight-led media and communications strategies for clients across a range of sectors.
- Identifying opportunities to apply behavioural insight, audience understanding and effectiveness thinking to strengthen client strategies and recommendations.
- Identifying audience, category and behavioural insights that unlock opportunities for client growth.
- Developing strategic frameworks and planning approaches that provide clear direction for client teams.
- Working closely with client teams to ensure strategic thinking is effectively translated into plans and activity.
- Supporting the development of new business responses, helping to create differentiated strategies and compelling pitch narratives.
- Analysing campaign performance, market trends and audience behaviour to identify actionable recommendations and future opportunities.
- Using campaign performance, research and market intelligence to generate actionable insights that inform future planning and drive continuous improvement.
- Helping clients understand the "why" behind media recommendations and building confidence in the strategic approach.
- Contributing to thought leadership, agency marketing initiatives and industry-facing content.
- Developing strong relationships with clients, media owners, research partners and specialist teams.
- Championing the use of behavioural insight and evidence-based decision making across the agency.
- Supporting the growth and development of strategic capability within the wider team through collaboration, mentoring and knowledge sharing.
- Working with colleagues across the House of Communication to deliver integrated solutions that maximise value for clients.
- Maintaining high standards of accuracy, quality and attention to detail across all strategic outputs.
We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Mediaplus Connect Team.
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