Uncovered Group
Strategy Director
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About Uncovered
Uncovered is an award-winning, London-based social-first creative agency founded in 2017. Social sits at the heart of everything we do.
From strategy to production, our team is fluent in the language of social, with a deep understanding of culture, platforms and the audiences that shape them. Working with a diverse portfolio of brands, we uncover what makes each one distinctive and create ideas built for where attention lives today. Our approach is rooted in social-first fundamentals: real people, real stories and video-first creativity.
We create at the speed of social; strategising, ideating, designing and producing through our team of in-house strategists, creatives, art directors, copywriters, producers, editors and videographers. We test, learn and iterate in real time, delivering end-to-end solutions from creative strategy through to production, reporting and analytics.
Named Campaign's Social Media Agency of the Year in 2026, Uncovered has become one of the UK's fastest-growing creative agencies, driven by a simple ambition: to build the best social-first creative agency in the world. Today, as part of LBG Media, we combine independent creative thinking with unrivalled social insight and cultural influence to help brands create work that earns attention and drives meaningful impact.
Our culture is as important as our creative. We believe the best ideas come from diverse perspectives, collaborative thinking and an environment where people can do the best work of their careers. With women representing around 60% of our leadership team, we're committed to building an inclusive, ambitious culture where talent is nurtured, creativity thrives and everyone has the opportunity to make a difference.
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The Role
We are looking for an experienced and dynamic Strategy Director to join our award-winning strategy team. Reporting directly to the Head of Strategy, you will play a pivotal role in driving strategic excellence across our roster of household client brands.
This is a broad strategic role. You will bridge the gap between social first data and bold creative work, setting clear strategic narratives that inspire our creative team, establishing industry-leading creator strategies, and representing Uncovered as an expert voice in multi-agency environments. You will also help manage and grow a talented team of strategists, helping elevate our strategic craft agency-wide.
Key Responsibilities
- Strategic Narratives & Creative Guidance: Translate briefs and reactive real-time opportunities into crystal-clear strategic directives that give our creative team a solid foundation to ideate against.
- Creator Strategy: Define and evolve best-in-class creator strategies for client accounts, ensuring creator partnerships are grounded in audience insights and brand strategy.
- All-Agency Authority: Confidently represent Uncovered in cross agency sessions and responses, standing shoulder-to-shoulder with senior leads from media, ATL creative and PR agencies to champion social-first thinking and Uncovered fundamentals
- RTB Leadership: Lead your team in responding to campaign briefs from our retained clients and project work, ensuring complex briefs are answered with clarity and impact
- Data & Cultural Insights: Oversee the mining and input of qualitative, quantitative, and social listening data, turning raw information into actionable strategies for retained and new business.
- Team Leadership & Line Management: Direct, mentor, and develop a team of strategists. Define efficient ways of working cross-department, set clear performance targets, provide ongoing coaching, and support your direct reports in developing their own management skills.
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Qualifications:
- Proven experience in a Strategy / Planning Director role
- Demonstrable experience in brand strategy, planning and working on social as a channel
- Relevant experience working agency side across different verticals
- Solid understanding of budgeting and reporting
- Clear knowledge of ad platforms and data analysis tools
- Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships
- Clear experience pitching and translating client briefs into strategic responses
- Strong leadership skills
Benefits:
- Hybrid and Flexible working (Monday & Friday work from home)
- Free Breakfast, Snacks & Drinks
- Pension Scheme
- Friday 3pm Finish
- Cycle to Work Scheme
- SPILL Therapy Support
- Monthly Wellness Fund
- Eye Care Allowance
- £500 Referral Scheme
- Personal Development Day
- Dental Health Plan
- 12 Month Season Ticket / Travel Loan
Uncovered Group is an Equal Opportunity Employer. We strive to be a diverse workforce, where all can thrive and belong. Uncovered is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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