Yibi Hantang | China Lifestyle Extension Partner
Strategy Manager
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About the Company
YIBI Hantang supports selected international fashion, beauty, fragrance, and lifestyle brands exploring long-term growth opportunities in China. Our work combines strategic analysis, consumer understanding, category development, partnerships, and localized market approaches.
About the Role
We are seeking a Strategy Manager based in London to support strategic projects involving international consumer and lifestyle brands. The role is suited to professionals who can combine analytical thinking with a strong understanding of premium brands, consumer behavior, and international growth opportunities.
Responsibilities
- Analyze consumer trends, category movements, and competitive landscapes.
- Evaluate market-entry and category-extension opportunities.
- Support strategic recommendations for international brands.
- Assess brand positioning, consumer relevance, and commercial potential.
- Conduct market and competitor research.
- Translate insights into actionable strategic recommendations.
- Support discussions around China-market opportunities.
- Identify emerging brands and consumer concepts with international potential.
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Qualifications
- Experience in strategy consulting, brand strategy, consumer strategy, market research, or corporate strategy.
- Experience in luxury, fashion, beauty, fragrance, lifestyle, or consumer industries is preferred.
- Strong analytical and structured-thinking skills.
- Ability to convert market information into strategic recommendations.
- International or cross-market experience is valued.
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Required Skills
- Brand Strategy
- Business Strategy
- Consumer Insights
- Market Research
- Growth Strategy
- Market Expansion
Remote, contract-based and project-oriented.
Equal Opportunity Statement
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
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