ASU London
Student Enrolment Advisor

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ASU London
Student Enrolment Advisor
Salary: Up to £38,000 depending on experience
Hours: Full Time
Contract: Permanent
Location: Central London (Hybrid Working)
Reports to: Head of Domestic Recruitment & Widening Participation
About Us
ASU London is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities, Arizona State University.
About the Role
This role plays a key part in supporting the recruitment and enrolment of both UK-based international students and home students to ASU London.
Working closely with the Head of Domestic Recruitment & Widening Participation and the Student Recruitment Officer, the postholder will be responsible for meeting conversion and enrolment targets across both audiences while delivering an exceptional student experience.
The role acts as the primary conversion contact for prospective students from enquiry stage through to enrolment.
The role is responsible for consultative, high-touch engagement across phone, email, live chat, and 1:1 CRM-based communications, supporting prospective students through decision-making and progression to enrolment.
All live chat, inbound enquiries, and 1:1 applicant communication are owned and managed by the Student Enrolment Adviser. This excludes marketing campaigns, marketing automation, and outbound promotional communications, which sit within Marketing.
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A key aspect of this role is delivering against two equally important recruitment streams: UK-based international (UKI) students and home students, each contributing equally to enrolment targets and institutional priorities. The role will also deliver events and activities as defined in our Access and Participation Plan (APP) to enable us to meet our associated targets.
The postholder is expected to apply appropriate messaging, guidance, and conversion approaches tailored to the differing needs of each cohort, while maintaining equal focus on performance outcomes across both groups. Adhering to CMA and brand guidelines the postholder is expected to have an excellent standard of written English and attention to detail.
Key Responsibilities
- UKI & Domestic Student Recruitment & Engagement
- CRM, Data & Reporting
- Events, Outreach & Travel
Key Relationships
- Head of Domestic Recruitment & Widening Participation
- Student Recruitment Officer
- International Enrolment Advisers
- Admissions Team
- Marketing Team
- Academic Teams
- Schools, Colleges, Pathway Providers and Community Partners
- UK-based international and home/WP prospective students and applicants
The Successful Candidate
- Ideally 4–8 years’ experience in sales or customer service (retail, student recruitment, hospitality, travel, telecoms, IT or similar sectors)
- Strong communication skills both in-person and across phone, email, live chat, video channels
- Strong organisational and time management skills
- Experience working to targets in a conversion-driven environment
- A confident and engaging presenter
- Ability to build effective professional relationships with students and other stakeholders
- Proficiency in Microsoft Office


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Preferred Qualifications
- Bachelor’s degree
- Experience in higher education, admissions, or student recruitment
- Experience using CRM systems and managing multi-channel pipelines
- Experience in consultative selling or advisory roles
Ideal Candidate
- Strong customer focus with a consultative, conversion-led approach
- Target-driven and commercial mindset
- Ability to use data to inform activity
- Collaborative and team-oriented approach that works in a fast-paced and evolving environment
Success in This Role
- Consistent achievement of conversion and enrolment targets across both audiences
- Effective collaboration with the Student Recruitment Officer and wider recruitment team
- Strong engagement across on-campus, virtual, and external events
- High-quality representation of ASU London at UK events with positive contribution to widening participation and access objectives
- Strong delivery across both UKI and Home recruitment streams
Closing Date for Applications
Tuesday 25th August 2026.
Interested?
If you would like to apply and find out more about this position, please click the apply button to be directed to our website.
Additional Information
This role is exempt from the Rehabilitation of Offenders Act 1974.
In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please.
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