GBS
Student Recruitment Outreach Officer
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JOB TITLE: Student Recruitment Outreach Officer
REPORTS TO TITLE: Senior Student Recruitment Manager
BUSINESS FUNCTION/ SUB-FUNCTION: Marketing / Student Recruitment
LOCATION: Greenford, West London
Role Purpose
The Outreach Officer sits within Student Recruitment and will lead on efforts to build strategic relationships, foster community engagement, and expand our educational and corporate partnerships. You will have a passion for education and business development, strong communication skills, and a proven track record in outreach initiatives. This role is essential in advancing GBS’s mission to provide impactful educational solutions across diverse sectors.
ROLE AND RESPONSIBILITIES
- Community Engagement: Develop and implement outreach strategies to foster meaningful partnerships with educational institutions, non-profits, and corporate partners that aligns with GBS’s mission and values.
- Relationship Building: Cultivate and maintain relationships with key stakeholders, including universities, government agencies, industry groups, and local community organisations.
- Program Development: Design and coordinate outreach programs, workshops, and events that showcase GBS’s educational resources and services.
- Collaboration: Work cross-functionally with marketing, sales, and product teams to develop outreach campaigns and materials that highlight GBS’s educational solutions.
- Data-Driven Analysis: Utilise data to access the impact of outreach initiatives, prepare reports, and recommend improvements for maximising engagement.
- Brand Ambassador: Represent GBS at community events, conferences, and networking opportunities, enhancing the company’s visibility and reputation within the education sector.
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ESSENTIAL SKILLS AND EXPERIENCE
- Proven experience in outreach, recruitment, or community engagement, preferably in an educational setting.
- Experience of providing excellent customer service to prospective students by addressing their enquiries, concerns, and needs in a timely and professional manner.
- Able to utilise effective selling techniques to achieve enrolment targets
- Ability to identify the needs and goals of prospective students and recommend suitable programmes.
- Ability to effectively communicate with prospective candidates through various channels, including in-person interactions, phone calls, emails, and other platforms.
- Ability to effectively use active listening skills towards the needs and concerns of prospective students and responding with tailored solutions and support.
- Ability to use effective closing skills by guiding prospective students through the enrolment process and overcoming objections to secure commitments and enrolments.
- Full and clean UK driving license.
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Key Result Areas
- Achievement of set targets
- Identifying continuous improvement of process and operations
- Pipeline Management and Conversion rates
- Effective relationship building and maintenance
Other Information
The Student Recruitment Outreach Officer will also be expected to demonstrate their commitment:
- to GBS values and regulations, including equal opportunities policy.
- to GBS’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GBS’s Environmental Policy.
- to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.
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