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Subculture Marketing Strategist — Alternative / Streetwear
United Kingdom
Posted 1 day ago
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Requirements
- Proof of work (case studies, campaign breakdowns, or a portfolio with real, verifiable outcomes)
- Direct streetwear or closely-related subculture apparel experience (skate, metal/band merch, tattoo apparel, or streetwear itself; general fashion, luxury, or lifestyle brands without subculture roots don’t count)
- Applied psychological competence — demonstrated ability to translate psychological principles into campaigns (a formal degree in consumer psychology is a plus, not a requirement)
- No hesitation around dark, occult, or otherwise controversial creative work
- Nice-to-have: experience with fast-paced, async remote work
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Tasks & Responsibilities
- Psychological Insights in Action: Translate principles such as identity signaling, tribal belonging, scarcity, ritual, and taboo into creative strategies for drops and campaigns that can be implemented immediately
- High-Velocity Concepting: Deliver actionable concepts within a few days—aligned with the 3-to-4-day drop cycle
- End-to-End Campaign Development: Establish a completely new function within the company and take full responsibility for shaping the entire creative process
- Continuous idea generation: Constantly come up with fresh, subculture-authentic storylines and visuals that appeal to tattoo, metal, and occult aesthetics
- Work closely with Design, Marketing, and Production to launch releases on time and consistently
- Results-focused analysis: Measure campaign performance, learn quickly, and optimize immediately for the next drop
- Remote & async: Work independently as part of a globally distributed team without corporate hierarchies
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Benefits
- Complete creative freedom in building a new feature
- Competitive salary
- Fully remote—work from anywhere in the world
- Fast release cycles allow you to implement your own ideas immediately
- Work at an authentic, subculture-inspired brand without corporate bureaucracy
- Small, agile team with a clear, distinctive brand identity
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