Subscription Growth Lead, GolfPass Intl

Key Responsibilities Include:

• Commercial strategy & ownership

  • Define and execute the GolfPass International strategy, aligned with company goals, budgets, and wider GolfNow priorities.
  • Own the commercial scorecard for GolfPass, including member growth, conversion, activation, engagement, renewal, churn, and subscription revenue.
  • Own forecasting, budget performance, and the commercial business cases for major GolfPass initiatives.
  • Act as the internal subject matter expert and single point of accountability for GolfPass International performance.

• Proposition, pricing & product evolution

  • Own the evolution of the GolfPass membership proposition, including benefits, pricing, packaging, promotions, and market-specific adaptations.
  • Develop a clear view of what members and prospective members value in each market and use this to shape proposition priorities.
  • Partner with Product to define, prioritize, and measure subscription features and member benefits, supported by clear commercial cases.
  • Ensure the International proposition reflects local customer behavior and market dynamics rather than relying on a one-size-fits-all approach.

• Growth, engagement & retention

  • Identify the biggest opportunities across acquisition, join conversion, engagement, renewal, and churn.
  • Develop and prioritize retention and proactive churn-reduction initiatives.
  • Partner with Marketing and CRM teams on lifecycle strategy, segmentation, promotional plans, and member communications, with clear objectives and measurement.
  • Assess how GolfPass membership influences wider GolfNow customer value, including booking behavior and marketplace engagement where relevant.

• Insight, experimentation & optimisation

  • Use member behavior, funnel data, customer feedback, and market insight to identify performance gaps and growth opportunities.
  • Define hypotheses, success measures, and post-test recommendations for major experiments and initiatives.
  • Turn performance reporting into clear actions, priorities, and decisions rather than reporting activity alone.

• Cross-functional leadership & delivery

  • Align Product, Marketing, Operations, Support, and Finance around a focused set of GolfPass priorities and outcomes.
  • Drive resolution of systemic issues affecting the subscription lifecycle, including billing, renewal, member communications, and support experience, through the appropriate functional owners.
  • Create clear briefs, business cases, and prioritisation recommendations to secure delivery resources and maintain momentum.
  • Present performance, opportunities, risks, and recommendations to senior leadership on a regular basis.

Qualifications

Minimum mandatory requirements

• Experience owning or commercially managing a consumer subscription, membership, or recurring-revenue proposition.
• Demonstrated ability to use data and customer insight to identify performance opportunities and translate them into commercial actions and experiments.
• Experience working cross-functionally with Product, Marketing/CRM, Finance, and Operations to deliver measurable outcomes.
• Strong commercial and analytical capability, including forecasting, prioritisation, and business-case development.
• Clear, confident communication skills with the ability to present performance, recommendations, and trade-offs to senior stakeholders.

Desirable experience

• Knowledge of golf or the golf industry; helpful, but not essential.
• CRM and lifecycle marketing experience, including segmentation and retention programmes.
• Experience in digital consumer products, marketplaces, travel, leisure, fitness, loyalty, or other membership-led businesses.
• Familiarity with subscription billing platforms and recurring-revenue operating models.
• Experience using SQL or similar data-querying tools to independently access, interrogate, and analyze data to support commercial decision-making.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.

Business Segment: Digital Platforms & Ventures