Taste
Subscription Growth & Operations Manager
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Taste is looking for a commercially minded Subscription Growth & Operations Manager to take ownership of the growth, marketing and day-to-day operation of creator-led subscription businesses.
This is a new role for us, and an important one.
We represent some of the UK’s leading food creators, helping them build careers and businesses that extend beyond traditional brand partnerships. Increasingly, that includes paid communities and subscription platforms with the potential to become significant businesses in their own right.
Initially, you’ll work closely with one of our leading creators and their established subscription platform, taking day-to-day responsibility for its growth and commercial performance.
From there, our ambition is to build a repeatable model that can be applied across other subscription businesses within the Taste roster.
The role
Your focus is simple:
- Grow membership.
- Improve retention.
- Increase the value of the subscription business.
You’ll take ownership of the customer journey from the moment somebody first discovers the subscription through to becoming, and remaining, a paying member.
That means understanding where members come from, what makes them convert, what keeps them engaged, why they cancel and how we improve every stage of that journey.
You’ll combine commercial thinking, marketing strategy and hands-on execution.
We don’t want someone who simply reports what happened. We want someone who can understand why it happened, decide what we should do next, and make sure it happens.
What you'll actually be doing
This is a hands-on role. You’ll build the strategy, but you’ll also be responsible for turning it into activity.
On any given week, that could mean planning an email campaign, analysing subscriber churn, improving an onboarding journey, proposing a creator content campaign, briefing the talent on the content and calls-to-action required, coordinating activity with the subscription platform and reviewing results to decide what we test next.
You’ll be responsible for:
- Building and managing the subscription growth and marketing calendar
- Planning, creating, scheduling and managing email and CRM campaigns
- Developing and optimising onboarding, trial conversion, engagement, retention and win-back journeys
- Segmenting audiences and tailoring communication based on member behaviour
- Testing messaging, subject lines, calls-to-action, offers and timing
- Identifying opportunities to increase acquisition, conversion and retention
- Developing subscription-focused content ideas and campaign strategies for talent
- Briefing talent on the content, messaging and calls-to-action required
- Connecting organic content, CRM, promotional activity and paid media
- Managing offers, trials and membership campaigns from idea through to reporting
- Identifying friction and drop-off throughout the customer journey
- Working with the subscription platform, developers, agencies and external specialists
- Building clear weekly and monthly performance reporting
- Measuring the impact of campaigns and creator content
- Turning results into recommendations and next actions
- Continually testing and refining the strategy to improve performance
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Creator content as a growth channel
A major part of the role will be connecting the creator’s existing audience with the subscription business.
Our talent already have highly engaged communities. Your job is to understand how we convert more of that attention into long-term paying members.
You’ll work with talent to develop the content strategy around the subscription business, identifying what needs to be communicated, when and through which content.
You might identify an opportunity for an acquisition campaign and propose the Reels, Stories, messaging, offer and calls-to-action required to support it.
The creator remains responsible for creating content in their own voice and style.
You provide the commercial strategy behind it.
You’ll then measure what happened: which content generated traffic, trials and paid members; which messages converted; which channels performed best; and what we should repeat or change.
The aim is to build a clear understanding of what genuinely drives subscription growth.
CRM & lifecycle marketing
CRM will be a key part of the role. You’ll take day-to-day ownership of how we communicate with prospective, new and existing members throughout their lifecycle. That includes:
- Lead and prospect nurture
- Trial-to-paid conversion
- New-member onboarding
- Member engagement
- Content and feature promotion
- Retention and cancellation prevention
- Lapsed-member win-back
- Referral and advocacy activity
- Seasonal and promotional campaigns
You should be comfortable both developing the strategy and getting into the platform to make campaigns happen.
As the businesses grow, specialist CRM resource may sit around you — but you should understand the channel well enough to own its performance.
Owning the commercial picture
You’ll develop a clear view of how the subscription business is performing and make that information useful to Taste and the creator. You’ll track metrics including:
- Active members and net membership growth
- New members and cancellations
- Monthly recurring revenue
- Churn and retention
- Trial-to-paid conversion
- Average revenue per user
- Subscriber lifetime value
- Customer acquisition cost
- LTV
- Traffic and conversion
- Acquisition source
- CRM, organic content and paid acquisition performance
But reporting is only valuable if it changes what happens next. Every report should answer:
- What happened?
- Why did it happen?
- What are we doing next?
- What do we need from the creator?
Your job is to turn data into action.
Paid growth
Paid acquisition will form part of the wider strategy, but we don’t expect you to be a specialist media buyer. You should understand paid growth well enough to assess CAC, LTV, conversion and payback and determine how much we can profitably spend to acquire a member. Where specialist paid-media resource is required, you’ll brief and manage that resource, understand the performance being reported and make sure it connects to the wider subscription strategy.
Hands-on ownership, supported by specialists
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We don’t expect one person to be a CRM specialist, Meta buyer, developer, designer and analyst all at once.
But this isn’t a role where everything gets delegated either. You’ll personally own and execute much of the day-to-day subscription growth activity, particularly campaign planning, CRM, creator content strategy, reporting and optimisation. Where deeper specialist expertise is required, Taste will build the right resource around you.
You don’t need to be the developer, but you need to know what should be developed and why. You don’t need to create the talent’s content, but you need to know what content the growth strategy requires. You own the result.
What we're looking for
You’ll likely come from a subscription, membership, ecommerce, DTC, CRM, lifecycle or growth marketing environment and be ready to take broader commercial ownership. Previous experience working with creators isn’t essential. We’re particularly interested in people who can bring established subscription and growth disciplines into the creator space. You should be comfortable with:
- Subscription and recurring-revenue models
- CRM, email and lifecycle marketing
- Subscriber acquisition, retention and churn
- Customer journeys and conversion optimisation
- Content-led acquisition
- Paid media strategy and measurement
- Commercial reporting and data
- CAC, LTV and subscription economics
- Testing and optimisation
- Managing platforms, agencies and specialists
- Translating insight into clear actions
You’ll need to be analytical, but this isn’t an analyst role. You’ll need to understand marketing, but this isn’t simply a marketing role. You’ll need to be strategic, but equally comfortable getting into the detail and executing.
We’re looking for an operator, someone commercially curious, proactive, comfortable with numbers and confident taking responsibility for performance.
What success looks like
Initially, success means creating a stronger operating model around our first subscription business.
You’ll establish the reporting, understand the member economics and customer journey, identify the biggest opportunities across acquisition, conversion and retention, and build a structured rhythm around campaigns, CRM, creator content, testing and reporting.
Over time, we should know considerably more about:
- Who our members are.
- Why they join.
- Why they stay.
- Why they leave.
- What content converts them.
- What communication retains them.
- What it costs to acquire them.
- What they’re worth.
- And how we grow profitably.
From there, the opportunity becomes bigger.
Our ambition is to create a repeatable blueprint for creator-led subscription businesses that can be applied across other Taste talent.
The person joining us now will help build that blueprint from the beginning and, as the proposition grows, potentially build the function and team around it.
This isn’t simply about maintaining an existing subscription platform.
It’s about helping us build what comes next.
Package
£36,000–£42,000 DOE + up to 15% performance bonus
Location
On-site, Poole, Dorset.
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