The Overlap
Subscriptions Manager
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Overview
Welcome to The Overlap!
Since launching in 2021, The Overlap has become one of the world’s most popular football and sports destinations with more than 38 million monthly views on YouTube, achieving 2.2 billion views across all platforms in 2025. The Overlap spans sports including football, rugby and cricket and is home to fan debates, exclusive interviews, and the smash-hit series Stick to Football. The long-form conversations with the biggest names in football, politics, business and world sport have set a new benchmark for authenticity, insight and storytelling.
As we continue to grow, we're looking for creative, collaborative people who are passionate about great storytelling and want to help shape the future of sports media by creating content that fans genuinely care about.
Your Role
This is an initial 12-month fixed-term contract.
The Overlap is looking for a highly organised, data-savvy Subscriptions Manager to lead our subscription strategy. This is a fast-paced, commercially focused role for someone who can turn insight into action, manage subscriptions end-to-end, and keep subscribers engaged and growing month on month.
You’ll play a key role in protecting and growing our subscription base, covering analysis, testing, reporting whilst working closely with The Overlap teams.
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As Subscriptions Manager at The Overlap, you will:
Key Responsibilities
- Own and optimise anti-churn and retention strategies for subscribers across key platforms.
- Monitor churn and reactivation trends, turning data into clear insight and actions.
- Design and manage subscriber lifecycle journeys.
- Plan and deliver targeted retention campaigns across CRM, in‑product messaging and paid media.
- Work closely with content and marketing teams to create offers and messaging that drive engagement.
- Partner with data teams to build and refine dashboards, reporting and experiments.
- Lead A/B tests to improve conversion, retention and customer lifetime value.
- Act as a day-to-day contact for internal stakeholders on subscription performance and plans.
- Track and report on performance, providing clear updates and recommendations.
- Stay close to market trends in subscriptions, pricing and retention best practice.
What You'll Need
- Experience managing subscriptions, CRM or lifecycle marketing in a consumer or media environment.
- A strong track record of improving retention, reducing churn or growing customer lifetime value.
- Confident working with data, interpreting performance and turning insight into clear actions.
- Experience planning and delivering campaigns across email, push or other direct channels.
- Strong stakeholder management skills and the ability to collaborate across teams.
- Excellent organisational skills, with the ability to manage multiple tests and campaigns at once.
- Strong attention to detail and comfort working in a fast-paced, deadline‑driven environment.
- A broad understanding of digital audiences and ideally a good awareness of The Overlap’s current output.
- Experience with subscription analytics or CRM tools (for example YouTube memberships, SubStack or similar) is beneficial, but not essential.
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Everyone is welcome
The Overlap is an equal opportunities employer. We know the best conversations happen when different perspectives come together. We're committed to building a team where everyone feels welcome, valued and able to be themselves. The more diverse the voices behind our content, the better we can connect with the audiences and communities we create it for.
Whatever your background or experience, if you're passionate about what we do, we'd love to hear from you. If you need any reasonable adjustments during the recruitment process, just let us know- we're happy to support you.
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